Elyts Knowledge Center - Advertising trends RSS Feed

Advertising has always been about storytelling. For decades, ad films were synonymous with television commercials—those 30-second spots that captured attention between popular shows. But with the rise..

In today’s competitive marketplace, brands are constantly seeking impactful ways to reach their target audiences. Out-of-home (OOH) advertising remains a strong channel, with mall media advertising an..

In the advertising landscape, television has always been a powerhouse of influence. From prime-time shows to sporting events, TV commercials have historically shaped consumer behavior on a massive sca..

Mainline media has always been at the heart of communication, shaping how societies access information, form opinions, and connect with brands. Over the decades, its journey has seen a remarkable tran..

The advertising landscape has undergone a massive transformation over the last decade. Once dominated by billboards, TV commercials, and print ads, the industry now sees an ever-increasing shift towar..

In today’s fast-moving business landscape, startups face unique challenges. Limited budgets, crowded markets, and the constant need to innovate make advertising decisions even more critical. In 2025, ..

In today’s competitive marketing environment, brands are constantly evaluating the effectiveness of their advertising channels. The two most dominant options—mainline media and digital media—often spa..

Mainline media advertising—covering television, radio, print, and outdoor formats—remains a powerful force in shaping consumer perceptions, even in an increasingly digital-first world. As we move thro..

Mall media advertising continues to be one of the most powerful ways for brands to connect with consumers in high-footfall environments. With malls evolving into lifestyle and entertainment hubs, adve..

Shopping malls have always been more than just retail hubs—they are cultural, social, and lifestyle destinations. With thousands of footfalls every day, malls have provided brands with unmatched oppor..

In 2025, mall media advertising has emerged as one of the most dynamic tools for brands to connect with consumers in high-footfall retail environments. As malls continue to evolve into lifestyle and e..

In the fast-evolving advertising landscape, Out-of-Home (OOH) media is undergoing a major transformation with the rise of programmatic buying. Traditionally, OOH campaigns involved manual negotiations..

In the fast-evolving world of advertising, Out-of-Home (OOH) media continues to be one of the most powerful channels for capturing attention and influencing consumer behavior. However, as marketing bu..

In today’s highly competitive digital ecosystem, e-commerce brands rely heavily on online advertising to drive sales. While digital marketing tactics like social media ads, email campaigns, and SEO ar..

Out-of-Home (OOH) media has long been one of the most powerful forms of advertising, shaping consumer behavior in ways that are both conscious and subconscious. Unlike digital ads that can be skipped ..

Out-of-Home (OOH) advertising has always been about grabbing attention in the busiest of environments. But in 2025, the industry witnessed a creative renaissance fueled by technology, sustainability, ..

In the modern era of urban transformation, smart cities are emerging as epicenters of innovation, connectivity, and digital integration. Alongside this growth, Digital Out-of-Home (DOOH) media has bec..

In today’s competitive marketing landscape, every brand is striving to maximize Return on Investment (ROI) from their advertising spend. Two of the most powerful channels available are Out-of-Home (OO..

Outdoor advertising has always been a powerful medium for brand visibility, but with the rise of Digital Out-of-Home (DOOH), the industry is undergoing a massive transformation. Combining the reach of..

In today’s digitally driven world, brands are constantly searching for the most effective way to connect with audiences. While social media, TV ads, and online campaigns dominate the conversation, Out..

Out-of-Home (OOH) media has always been a powerful medium to capture consumer attention in the real world. From traditional billboards on highways to digital screens in malls and airports, OOH has evo..

Out-of-Home (OOH) media has always been a powerful medium to capture consumer attention in the real world. From traditional billboards on highways to digital screens in malls and airports, OOH has evo..

Sustainability has shifted from being a buzzword to a business necessity. Today, consumers actively seek out brands that prioritize eco-friendly practices, ethical sourcing, and social responsibility...

In today’s hyper-connected world, brands face a rapidly evolving marketing landscape. From social media algorithms and influencer partnerships to programmatic advertising and traditional media buys, t..

In the fast-evolving world of marketing, 2025 has marked a significant shift in how brands choose their advertising partners. While global advertising giants continue to dominate the market, a growing..

The advertising landscape in 2025 is more dynamic than ever, shaped by new technologies, evolving consumer behavior, and a growing demand for personalized experiences. Creative advertising agencies ar..

In today’s hyper-competitive digital marketplace, creativity and innovation are the driving forces behind impactful advertising. One of the biggest game-changers in recent years has been the use of 3D..

In today’s fast-paced digital landscape, where scrolling has become second nature, brands are constantly fighting for consumer attention. Among the many strategies marketers employ, short-form ad film..

The advertising industry is witnessing a groundbreaking shift, thanks to Artificial Intelligence (AI) and Computer-Generated Imagery (CGI). Both technologies are no longer futuristic concepts but acti..

Ad films have always been at the heart of brand communication, blending creativity with marketing objectives to leave lasting impressions. As we step into 2025, the advertising industry is undergoing ..

In today’s dynamic advertising landscape, ad films are no longer confined to traditional storytelling methods. With rapid technological advancements, the industry is experiencing a creative revolution..

In today’s digital-first world, storytelling has become one of the most powerful tools in advertising. Gen Z and Millennials—two of the most influential consumer groups—are not just looking for produc..

In today’s mobile-first era, where digital ads dominate screens and attention spans are shorter than ever, outdoor and transit advertising may seem old-fashioned. However, these traditional mediums co..

In today’s dynamic advertising landscape, brands are constantly navigating the delicate balance between mainline media (traditional channels like television, radio, print, and outdoor) and digital med..

In today’s fast-paced digital landscape, advertising has evolved beyond traditional boundaries. With social media, programmatic ads, and influencer marketing capturing much of the spotlight, many beli..

Programmatic advertising has revolutionized digital marketing by automating the buying and placement of ads across platforms. Today, artificial intelligence (AI) and machine learning (ML) are taking t..

In today’s fast-paced digital world, audiences no longer want to just watch advertisements—they want to experience them. The rise of interactive and AR/VR advertisement films is transforming tradition..

In today’s cluttered advertising landscape, where brands are competing for every second of consumer attention, minimalism in advertising films has emerged as a powerful creative strategy. Instead of o..

In today’s crowded digital space, grabbing consumer attention is more challenging than ever. Brands are no longer satisfied with traditional advertising formats; they are turning towards cinematic sto..

In today’s evolving marketing landscape, brands are no longer restricted to selling products—they are expected to stand for something bigger. Social impact campaigns have become a powerful way for bus..

In the ever-evolving world of advertising, celebrity endorsements have been a long-standing strategy for brands to gain attention, trust, and instant recognition. From film stars and athletes to influ..

In today’s fast-paced digital era, advertising has moved beyond traditional storytelling. Brands are no longer limited to live-action shoots or simple visuals — they are harnessing the power of animat..

In today’s fast-paced digital landscape, audience attention spans are shrinking, and brands are quickly adapting to this change. The rise of short-form ad films, particularly 15-second creative commer..

In 2025, the world of brand storytelling is evolving faster than ever. Businesses are constantly seeking the most impactful ways to capture audience attention, build emotional connections, and drive m..

In today’s competitive advertising world, where audiences are bombarded with countless messages daily, storytelling in ad films has emerged as one of the most powerful tools for brands. Instead of foc..

Advertising films, or AD films, have long been one of the most powerful storytelling tools for brands. In 2025, the industry is experiencing a transformation driven by new technologies, consumer behav..

Sports media is evolving faster than ever, fueled by technology, shifting consumer behavior, and the growing demand for personalized fan experiences. For brands, staying ahead of these trends is essen..

In today’s rapidly evolving marketing landscape, brands face an important challenge — choosing the right mix of Mainline Media and Digital Media. While digital platforms dominate conversations, tradit..

Mainline media—encompassing television, radio, newspapers, and magazines—has long been the backbone of brand communication. For decades, it dominated how consumers discovered products, engaged with br..

In today’s fast-paced retail environment, mall media has evolved beyond static displays and generic campaigns. The integration of data analytics is transforming how brands decide where, when, and ho..

The retail landscape is evolving rapidly, and mall media—advertising within shopping malls—is at the forefront of this transformation. As consumer behavior shifts, malls are reinventing themselves as ..

In recent years, sustainability has shifted from being a buzzword to a business imperative. As brands strive to align with eco-conscious values, mall media—a dynamic platform for reaching engaged shop..

In 2025, Artificial Intelligence (AI) has moved from being a futuristic concept to becoming the beating heart of mall media advertising. Shopping malls—once dependent solely on static billboards, bann..

In 2025, mall media advertising is experiencing a transformative shift, blending creativity, technology, and consumer insights to deliver more immersive shopping experiences. As shopping malls evolve ..

Out-of-Home (OOH) advertising has entered a new golden era in 2025, driven by technological innovation, interactive engagement, and data-driven targeting. From 3D billboards to augmented reality activ..

In the ever-evolving landscape of outdoor advertising, brands are continuously searching for ways to create immersive, two-way communication with their audiences. One of the most exciting innovations ..

The global Out-of-Home (OOH) advertising industry is undergoing a dynamic transformation, driven by technological innovation, data-driven targeting, and the evolving behavior of urban audiences. As br..

In 2025, transit media has emerged as one of the most powerful and effective Out-of-Home (OOH) advertising channels, gaining the attention of brands, agencies, and marketers worldwide. From buses and ..

In today’s highly competitive advertising world, grabbing a consumer’s attention is no easy feat. Traditional billboards have served as brand visibility tools for decades, but the emergence of 3D bill..

The advertising world is in the midst of a revolution. Traditional agency offices, once buzzing with creative energy, have evolved into virtual workspaces powered by advanced digital tools. Virtual te..