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Out-of-Home (OOH) media has long been a staple of the Indian advertising ecosystem, and its evolution is poised to transform the way brands connect with audiences. With urbanization accelerating, tech..

Television advertising continues to hold a dominant position in India’s rapidly evolving media ecosystem. Even with the explosive growth of digital platforms, Indian households maintain a deep connect..

In a hyper-competitive advertising landscape, a pitch can make or break an agency’s shot at landing a major client. In India, where brands are constantly jostling for consumer attention across languag..