Elyts Knowledge Center - Advertising RSS Feed

In 2025, urban centers across the globe are experiencing a digital renaissance, and at the heart of this transformation stands the ever-evolving digital billboard. As technology continues to reshape t..

Out-of-Home (OOH) advertising is undergoing a dynamic transformation in 2025. Once limited to static billboards and posters, OOH has evolved into a tech-infused, data-driven medium that captures real-..

In a world dominated by digital screens and endless scrolling, Out-of-Home (OOH) media has made a powerful comeback in 2025. Far from being a traditional format, OOH has evolved into a dynamic, data-d..

In 2025, the advertising landscape is undergoing a profound shift, driven by growing consumer demands for transparency, inclusivity, and accountability. Ethical advertising is no longer a niche concer..

In 2025, sustainability is more than just a buzzword—it's a business imperative. As global awareness around climate change and environmental impact grows, advertising agencies are rethinking their pro..

In 2025, the lines between brand films and ad films have blurred as advertising agencies adopt a hybrid approach to storytelling. With evolving consumer behavior, shorter attention spans, and rising d..

In 2025, attention spans are shrinking, mobile content consumption is skyrocketing, and storytelling is evolving. At the heart of this transformation is the rapid shift by creative agencies toward sho..

In the highly competitive world of advertising, one strategy is proving to be more effective than ever in 2025 — creative storytelling. As audiences grow more skeptical of traditional marketing tactic..

In the fast-paced and highly competitive world of advertising, winning a client is only the beginning. The real challenge lies in retaining them. As of 2025, client retention has become a cornerstone ..

In today’s rapidly evolving marketing landscape, selecting the right advertising agency is more than a partnership—it’s a strategic investment in your brand’s future. With the rise of AI-driven tools,..

In 2025, advertising agencies are redefining how brands connect with their audiences by prioritizing omnichannel marketing strategies. With consumer touchpoints expanding across digital, physical, and..

In 2025, the advertising world is witnessing an extraordinary shift, thanks to the integration of artificial intelligence (AI) into creative workflows. Advertising agencies are no longer relying solel..

In the rapidly evolving digital marketing landscape, programmatic advertising has emerged as a game-changer. No longer just a trend, it has become an essential service for advertising agencies looking..

In the fast-evolving advertising landscape of 2025, data has emerged as the new creative currency. With consumers interacting across an ever-expanding range of digital platforms, advertising agencies ..

The advertising industry has undergone a dramatic shift in recent years, especially in the wake of the global events that redefined workplace norms. As of 2025, one of the most defining trends is the ..

In 2025, the advertising landscape is undergoing a significant transformation, and one of the most noticeable shifts is the rise in popularity of boutique advertising agencies. While large full-servic..

The advertising world is undergoing rapid transformation. As we move into 2025, full-service advertising agencies are no longer just creative powerhouses—they are becoming data-driven, tech-savvy, and..

In today’s fast-evolving advertising ecosystem, creativity remains king—but now it has a powerful new partner: Artificial Intelligence (AI). No longer just a buzzword, AI is revolutionizing the way ad..

In today’s fast-evolving advertising ecosystem, creativity remains king—but now it has a powerful new partner: Artificial Intelligence (AI). No longer just a buzzword, AI is revolutionizing the way ad..

As we step into 2025, the advertising industry continues to evolve at lightning speed. Technological advancements, shifting consumer behaviors, and global digitalization are reshaping how advertising ..

As we step into a hyper-connected and AI-driven era, the world of advertising is evolving at lightning speed. Ad films, once confined to 30-second TV slots, have transformed into dynamic, interactive ..

As digital storytelling continues to evolve, User-Generated Content (UGC) has emerged as a powerful and authentic tool in modern advertising. In 2025, more brands are shifting from polished, high-budg..

In today’s hyper-competitive market, where brands fight for every second of consumer attention, ad films are not just commercials—they are storytelling tools. But no matter how visually stunning or em..

In 2025, the global advertising industry is undergoing a significant shift toward sustainability. As brands grow increasingly conscious of their environmental impact, the production of ad films is evo..

In today's dynamic marketing landscape, influencers are playing an increasingly pivotal role in shaping the creative direction of ad films. With the rise of social media and content-driven marketing s..

In today's fast-paced digital landscape, capturing audience attention isn't just an art—it's a science. Ad films have become one of the most powerful tools for businesses to build brand awareness, evo..

In the digital-first landscape of 2025, ad films have emerged as powerful brand-building tools. With shrinking attention spans and fierce competition, companies are investing more in emotionally reson..

The advertising world is evolving faster than ever. Traditional commercials are making way for immersive, tech-driven experiences that captivate viewers like never before. At the forefront of this tra..

In today’s fast-paced digital world, attention is the most valuable currency. Brands that master the art of storytelling in ad films have a distinct advantage: they don’t just sell products — they cre..

In the fast-paced world of advertising, a captivating ad film can make the difference between a forgettable campaign and a viral sensation. At the heart of this creative magic is the Creative Director..

In today’s competitive market, startups must capture attention quickly, and one of the best ways to do this is through impactful ad films. However, many startups shy away from video marketing, assumin..

In the fast-paced world of advertising, crafting a compelling ad film script isn't just about selling — it’s about connecting. A great script bridges the gap between a brand and its audience, leaving ..

In today’s fast-paced digital ecosystem, capturing attention is an art — and a science. Ad films, whether 30-second TV commercials or short-form social media videos, rely heavily on psychological prin..

In the ever-evolving marketing landscape of 2025, brands are constantly seeking the most effective ways to capture audience attention and drive engagement. Two prominent formats—Ad Films and Digital C..

In today’s fast-evolving digital landscape, artificial intelligence (AI) is redefining how brands approach storytelling. Nowhere is this more evident than in ad film production, where AI is blending c..

In today's digital landscape, a captivating ad film has the potential to spark conversations, drive engagement, and even go viral across social media platforms. But going viral isn’t just about luck —..

In 2025, the digital marketing landscape has reached new heights of creativity, driven by the power of short-form ad films. With attention spans dwindling and competition for consumer engagement at an..

In 2025, the world of advertising films is undergoing a dynamic transformation. As consumer behaviors evolve and technology advances, brands must stay ahead of the curve to remain relevant. From immer..

In the rapidly evolving landscape of sports media, Business-to-Business (B2B) advertising has emerged as a powerful strategy for brands looking to build credibility, reach niche audiences, and secure ..

In today’s media-saturated world, sports sponsorship remains one of the most powerful tools for brand visibility, audience engagement, and emotional connection. But as marketing budgets come under gre..

In the dynamic world of sports marketing, 2025 was a landmark year. With streaming-first strategies, immersive fan experiences, and athlete-driven storytelling, sports media campaigns pushed boundarie..

In the evolving media landscape of India, one force is quietly reshaping how brands communicate with millions — regional language advertising in mainline media. As India transitions from a metro-centr..

In an era dominated by sustainability and climate awareness, brands are increasingly being held accountable for their environmental footprint. One area under growing scrutiny is print advertising. Whi..

In the fast-evolving marketing landscape, luxury brands are doubling down on mainline media to craft timeless, high-impact touchpoints that resonate with their elite clientele. While digital channels ..

In an era dominated by digital impressions and programmatic ad placements, brand safety has emerged as a top concern for marketers. With rising instances of ads appearing alongside inappropriate, cont..

In a world driven by digital-first strategies, traditional media is undergoing a remarkable transformation. Mainline media—once viewed as static and slow to evolve—is now embracing innovation like nev..

The advertising world is undergoing a seismic shift with the demise of third-party cookies. While digital marketers scramble to adapt to cookie-less tracking, mainline media is experiencing a surprisi..

In 2025, the advertising landscape is experiencing a powerful shift. Brands are no longer choosing between traditional formats — they’re blending them. Out-of-Home (OOH) and mainline media, once treat..

In an age dominated by digital dashboards and real-time analytics, measuring the success of mainline advertising—encompassing TV, print, and radio—requires a more nuanced approach. While traditional m..

In an era where podcasts, music streaming, and digital-first content dominate audience attention, the question often arises—is radio still relevant? Surprisingly, the answer in 2025 is a resounding ye..

In an age where digital media continues to surge, mainline media—comprising TV, print, and radio—remains a powerful force for brands aiming to build mass appeal and long-term trust. The resurgence of ..

In the evolving landscape of advertising, Mainline Media—which includes television, print, and radio—remains a cornerstone for brand visibility and mass reach. But in 2025, its resurgence is not just ..

In a marketplace saturated with advertising noise, trust is currency — and for Indian consumers, mainline media continues to be a key source of credibility. As digital platforms face increasing scruti..

In the ever-evolving marketing landscape of India, Tier-2 and Tier-3 brands are making a decisive return to mainline advertising, breaking away from the earlier digital-only strategy. While digital ma..

In an era dominated by digital marketing, mainline media — encompassing television, print, and out-of-home (OOH) advertising — is proving its resilience and relevance in India’s evolving marketing lan..

In an age dominated by digital platforms and AI-driven advertising, many predicted the demise of traditional print media. Yet, as we move through 2025, newspapers are experiencing a surprising resurge..

As the 2026 general elections loom closer, political parties in India are sharpening their strategies to influence public opinion and secure voter loyalty. While digital platforms have gained momentum..

In today’s fragmented media landscape, brands face a crucial decision: should they invest in mainline media like TV, print, and radio, or focus solely on digital platforms like social media, OTT, and ..

In an era dominated by digital-first strategies, many Fast-Moving Consumer Goods (FMCG) brands are making a surprising yet strategic shift—reinvesting in mainline media. While digital advertising offe..

In a year dominated by digital evolution, mainline media proved once again that traditional channels like TV, radio, and print still pack a powerful punch. From heart-touching TV commercials to visual..