Elyts Knowledge Center - Ad Tech RSS Feed
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As technology continues to transform consumer behavior, augmented
reality (AR) is proving to be a game-changer for the advertising industry.
What was once viewed as a futuristic concept has now become..
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Out-of-Home (OOH) advertising has long been a cornerstone of
brand visibility, capturing the attention of audiences as they go about their
daily lives. However, the landscape of OOH is evolving rapidl..
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In an age where digital marketing dominates, one format
continues to hold its ground—and evolve: Digital Out-of-Home (DOOH)
advertising. From glowing billboards in Times Square to dynamic displays in
..
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In a digital-first world, advertising is undergoing one of
its most dramatic transformations yet—driven by artificial intelligence (AI)
and automation. These technologies are reshaping how brands conn..
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In the rapidly evolving media landscape of 2025, sports
advertising remains a powerful vehicle for brands to reach engaged audiences.
But the big question today is: TV Sports Sponsorship or OTT Sports..
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The advertising world never stands still, and 2025 is
shaping up to be a transformative year. With evolving technologies, shifting
consumer behaviors, and heightened privacy regulations, marketing age..
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In the fast-evolving world of digital marketing, programmatic
advertising is quickly becoming the dominant force reshaping how brands
reach their audiences. With the ability to automate the buying and..
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Programmatic advertising has emerged as
a transformative force within the ad industry, revolutionizing how marketers
buy and optimize digital ad space. As brands strive to reach highly targeted
audien..
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In today’s fast-paced digital marketing landscape,
businesses are constantly searching for innovative ways to capture their
audience’s attention. One of the most powerful tools in out-of-home (OOH)
ad..
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In the rapidly evolving world of marketing, Out-Of-Home
(OOH) advertising has maintained its relevance by adapting to modern
technologies. One of the most impactful innovations in the OOH space is the..
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The international marketing conference ad: tech has taken place in significant cities all over the world. It is a gathering place for brands, agencies, media, and solution providers to become familiar..
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