Elyts Knowledge Center - AR Marketing RSS Feed

In today’s competitive market, traditional advertising is no longer enough to capture consumer attention. Advertising agencies are increasingly turning to Augmented Reality (AR) and Virtual Reality (V..

Augmented Reality (AR) has rapidly transformed from a futuristic concept into a powerful digital marketing tool used by top global brands. In 2025, AR is no longer limited to gaming or entertainment—i..

As shopping malls continue to transform into lifestyle, entertainment, and experiential hubs, mall media is evolving faster than ever. What was once limited to static posters and standees has now grow..

Augmented Reality (AR) is transforming the traditional mall advertising landscape, turning passive displays into immersive, interactive brand experiences. As malls continue to evolve into entertainmen..

In a digital landscape where users crave immersive and interactive content, Augmented Reality (AR) and Virtual Reality (VR) have emerged as game-changing technologies for brand communication. These to..

In 2025, digital branding is entering a new era shaped by advanced technology, consumer personalization, and immersive digital experiences. Brands are no longer defined just by their logos or slogans ..

India is a land of diverse cultures, dialects, and emotions — and language plays a pivotal role in how audiences connect with brands. As the country embraces media consumption across TV, radio, print,..

The advertising landscape is evolving at a breathtaking pace, and the metaverse is emerging as a revolutionary platform for brands to connect with consumers. By merging virtual reality (VR), augmented..

The advertising industry has always been a hub of innovation, constantly evolving to match consumer expectations and technological progress. As we move further into 2025 and beyond, the future of adve..

In today’s fast-evolving retail environment, malls are not just shopping destinations—they are immersive experience centers. One technology leading this transformation is Augmented Reality (AR). From ..

India's cultural and linguistic diversity makes regional language marketing a vital strategy for brands aiming to build authentic connections. As digital access grows across Tier II and Tier III citie..

In the diverse and linguistically rich landscape of India, brands are increasingly turning to regional language ad films to connect with their audiences in a more authentic and meaningful way. As the ..

In today’s saturated market, capturing consumer attention isn’t just about placing an ad—it’s about creating memorable experiences. That’s where experiential marketing comes in. This powerful strategy..

In today’s digital age, branding is evolving at an unprecedented pace. As consumers become more digitally engaged, brands must leverage cutting-edge technologies to stay ahead. Artificial intelligence..

Mall activation strategies are essential for brands looking to create meaningful interactions with shoppers. With foot traffic being a prime opportunity for engagement, an effective activation strateg..

Stadium advertising has evolved significantly over the years, and digital technology has played a key role in transforming the way brands engage with audiences. Modern stadiums are now equipped with s..

Magazines have long been a powerful medium for advertisers, providing a blend of high-quality content and visually engaging formats that appeal to niche audiences. However, with the rise of digital me..

Augmented Reality (AR) is rapidly transforming the way businesses interact with consumers, and mall advertising is no exception. By blending digital content with the physical world, AR is enhancing sh..

Malls are high-traffic locations that provide businesses with a unique opportunity to engage customers through innovative advertising strategies. With thousands of visitors daily, mall advertising can..

In today's digital age, stadium advertising has evolved beyond traditional banners and billboards. Social media has become a powerful tool that amplifies the reach and effectiveness of stadium adverti..

In today’s digital era, traditional advertising methods are no longer enough to capture and maintain consumer attention. With the rise of interactive marketing strategies, businesses are turning to ga..

In today’s highly competitive market, brands are constantly seeking innovative ways to engage with consumers. Experiential mall advertising has emerged as a powerful strategy that transforms tradition..

Mall advertising has evolved significantly in 2024, with brands leveraging innovative technologies, interactive experiences, and data-driven strategies to captivate shoppers. From immersive digital di..

Digital billboards have transformed the advertising landscape, offering dynamic and interactive ways to engage audiences. As technology continues to advance, smart digital billboards are evolving to b..

In the fast-evolving digital marketing landscape, brands are continually seeking innovative ways to captivate audiences. Augmented Reality (AR) is revolutionizing advertising, particularly in ad films..

In today's fast-paced digital landscape, businesses must adopt innovative advertising strategies to maximize brand visibility. One of the most effective ways to enhance marketing efforts is by integra..

The world of advertising is undergoing a seismic shift as technology advances at an unprecedented pace. With artificial intelligence (AI), virtual reality (VR), and other cutting-edge innovations, ad ..

Mall advertising has evolved significantly in 2024, with brands leveraging cutting-edge technology, immersive experiences, and data-driven strategies to captivate shoppers. This case study explores so..

In today's competitive retail environment, brands are constantly seeking new ways to stand out and engage customers. One powerful tool that has gained traction is experiential marketing. This marketin..

In today’s fast-paced digital age, traditional advertising often struggles to break through the noise. Enter guerrilla marketing: a bold, unconventional approach that’s designed to captivate audiences..

In recent years, Bhavnagar, a prominent coastal city in Gujarat, has rapidly evolved from a traditional hub of commerce and culture into a modern digital landscape. This transformation has been signif..

Amritsar, affectionately known as the "Golden City" due to the shimmering Golden Temple, has emerged as a significant player in the digital marketing landscape of Punjab. While it remains steeped in s..