Elyts Knowledge Center - AI in sports RSS Feed

In the ever-evolving landscape of sports advertising, artificial intelligence (AI) has emerged as a game-changer. AI-powered data analytics is transforming how brands engage with audiences, optimize m..

Sports sponsorship advertising has undergone a significant transformation in 2025, driven by technological advancements, shifting consumer preferences, and the increasing dominance of digital platform..

Sports sponsorship has long been a cornerstone of marketing strategies for global brands. However, traditional sponsorship models often lacked precise metrics to measure return on investment (ROI). En..