The largest OOH event held annually in India, the 17th edition of the Outdoor Advertising Conference, will take place on July 28 and 29, 2023, at the Manekshaw Centre in Delhi Cantonment. The two-day Convention will include talks and presentations, fireside chats, focused discussions, and master classes on business strategies, investment avenues, technologies, creative solutions, and collaborations that set the pace of accelerated OOH business growth and carve out a larger share of the ad pie for this rapidly evolving medium. The theme of the convention is "OOH Next," and it will cover these topics.

Since its founding in 2005, OAC has served as the most comprehensive knowledge platform for all parties involved in the OOH sector. Participants include:

* Prominent government officials in charge of the divisions that manage OOH and distribute advertising contracts.
* Leaders in OOH globally.
* Successful brand marketers.
* The directors & professionals of OOH-focused agencies.
* Owners and experts in OOH media.
* Business advisors.
* Technology experts.
* Experts in OOH solutions.

The participants had the following opportunities thanks to the Mega Event:

* Connect with industry leaders and look into potential joint ventures.
* Get in-depth information on potential areas for future growth.
* Identify technologies that are suited for use in business.
* Address recurring issues facing the sector and devise fresh ideas for streamlining procedures.
* Check out the OOH Show.
* Participate in the OAA 2023 Awards Ceremony.

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