Elyts Knowledge Center - viewer engagement RSS Feed

In today’s digital-first world, sports broadcasting has gone far beyond just delivering the game to your screen. With rapid technological advancements, Augmented Reality (AR) has emerged as a game-cha..

In recent years, the media landscape has undergone a seismic shift. Traditional broadcasting is no longer the only game in town. The emergence of Over-The-Top (OTT) platforms has revolutionized how vi..

In the dynamic world of subscription-based TV platforms, advertising plays a crucial role in driving viewer engagement and generating revenue. However, the traditional approach to advertising doesn’t ..