Elyts Knowledge Center - trends 2025 RSS Feed

Television advertising is far from fading. In fact, in 2025, it’s evolving faster than ever—powered by data, technology, and changing viewer behaviors. As marketers recalibrate their strategies to mee..

In today’s digital-first marketing landscape, where programmatic ads, social media campaigns, and influencer collaborations dominate brand strategies, the relevance of mainline media advertising is of..

In an era dominated by smartphones, social platforms, and AI-generated content, the idea of print media making a comeback may sound counterintuitive. Yet, as we step deeper into 2025, a quiet revoluti..

Out-of-Home (OOH) advertising continues to evolve rapidly, blending creativity with technology to capture the attention of consumers on the go. As we move further into 2025, brands and marketers need ..

In today’s fast-paced marketing landscape, brands are constantly seeking the most effective channels to capture consumer attention and leave a lasting impression. Among the many advertising mediums av..

In the ever-evolving world of media consumption, brands face a pivotal question: Where should we invest our advertising dollars—Live Sports Broadcasting or OTT Streaming? Both platforms offer unique o..

As we step deeper into 2025, mainline media continues to play a pivotal role in shaping brand perception, consumer trust, and mass outreach. While digital platforms have revolutionized communication, ..

In the fast-evolving landscape of advertising, brands are continuously navigating between traditional mainline media and the ever-expanding realm of digital media. As we step deeper into 2025, the deb..

In the fast-evolving world of advertising, staying ahead of creative trends is key to capturing audience attention and driving brand engagement. Ad films in 2025 are pushing boundaries, embracing tech..

As the advertising landscape continues to evolve, mainline media remains a crucial channel for brands seeking to connect with broad audiences effectively. In 2025, advertisers face a dynamic environme..

In the ever-evolving Indian advertising landscape, mainline media continues to be a powerful tool for brands to connect with mass audiences. Even with the rapid rise of digital channels, traditional p..

In today’s evolving marketing landscape, brands are constantly seeking innovative strategies to increase visibility and connect with their target audience. Two powerful mediums—Mall Branding and Digit..

In today's fast-paced digital world, brands are constantly exploring new ways to reach and engage their audience. One powerful yet often underestimated channel is Digital Out-of-Home (DOOH) advertisin..

In today's competitive marketing landscape, brands are constantly seeking innovative ways to reach their audience effectively. While digital advertising channels like social media, search, and email c..

In today’s dynamic marketing landscape, digital billboard advertising has emerged as a powerful medium to captivate audiences and boost brand visibility. Unlike static billboards, digital billboards a..

Shopping malls are evolving into experience hubs where consumers not only shop but also socialize and engage with brands. For retail businesses, this shift offers a unique opportunity to establish a p..

In an age where digital marketing dominates, one format continues to hold its ground—and evolve: Digital Out-of-Home (DOOH) advertising. From glowing billboards in Times Square to dynamic displays in ..

In today’s fast-paced digital world, consumers demand more than just advertisements—they seek experiences. Enter Interactive Digital Out-of-Home (DOOH) Advertising, a cutting-edge approach that transf..

Digital Out-of-Home (DOOH) advertising is evolving faster than ever, fueled by advancements in technology, data analytics, and consumer behavior. As we step into 2025 and look beyond, brands and adver..

Ad filmmaking in 2025 is undergoing a transformative shift. From the way stories are conceptualized to how they’re delivered to audiences, the evolution is fast-paced, immersive, and driven by technol..

In today’s saturated advertising landscape, cutting through the noise requires more than just catchy slogans or celebrity endorsements. The modern consumer craves authenticity, emotion, and relatabili..

In the fast-paced digital era, where brand visibility is everything, youth-focused brands are constantly exploring new avenues to engage with their target audience. Among the myriad of media platforms..

The way audiences consume sports content has changed dramatically over the past few decades. From traditional radio commentaries to immersive virtual reality experiences, sports broadcasting has under..

In today’s hyper-connected world, sports media advertising has become one of the most powerful tools for brands aiming to captivate, connect, and convert passionate audiences. Whether it’s during a li..

In an era dominated by smartphones, social media algorithms, and on-demand content, the relevance of traditional or mainline media is often questioned. However, despite the rapid evolution of digita..

Programmatic advertising just turned 15, but in 2025 it feels more like a brand‑new industry. Four forces are reshaping everything from auction mechanics to creative strategy: The (Near)‑Post‑Co..

In 2025, sustainability is no longer just a buzzword—it's a necessity. As advertising continues to evolve, environmental responsibility is becoming a top priority for brands and media companies. One a..

In the fast-evolving digital landscape, video advertising is no longer just an option—it's a necessity. With consumer attention spans shrinking and content saturation at an all-time high, brands must ..

In today's digital-first world, brands are constantly searching for fresh, high-impact platforms that deliver measurable returns on investment. One such emerging powerhouse is the sports podcast. Once..

In recent years, the media landscape has undergone a seismic shift. Traditional broadcasting is no longer the only game in town. The emergence of Over-The-Top (OTT) platforms has revolutionized how vi..

In today’s fast-paced digital world, many marketers question the relevance of newspaper advertising. With digital platforms dominating brand conversations, is it still worth investing in traditional p..

In an era dominated by digital screens and short attention spans, one might assume that print media would gradually fade into obscurity. Yet, 2025 tells a different story—a surprising renaissance wher..

In the ever-evolving landscape of advertising, 3D digital billboards have emerged as the next frontier in out-of-home (OOH) marketing. These futuristic displays are turning heads in major cities like ..

As environmental concerns continue to shape the advertising industry, Out-of-Home (OOH) advertising is undergoing a green revolution. In 2025, sustainability isn't just a buzzword—it’s a business impe..

In the digital age where audiences are bombarded with content from all directions, brands are constantly searching for more authentic and effective ways to connect with consumers. Enter sports podcast..

The esports industry has transformed from niche entertainment to a billion-dollar powerhouse, captivating millions of loyal fans across the globe. As competitive gaming surges in popularity, forward-t..

In the fast-evolving world of digital marketing, programmatic advertising is quickly becoming the dominant force reshaping how brands reach their audiences. With the ability to automate the buying and..

In an increasingly digital world, many marketers and business owners are questioning whether print advertising still holds value in 2025. While digital marketing strategies continue to dominate, print..

In 2025, Artificial Intelligence (AI) continues to revolutionize industries worldwide, and digital billboard advertising is no exception. AI-driven innovations are enhancing the way brands engage with..

In the rapidly evolving digital landscape of 2025, brands must do more than just sell products or services—they need to create compelling narratives that resonate with their audiences. This is where s..

In today’s fast-paced digital landscape, businesses must ensure they partner with a full-service advertising agency that can deliver measurable results. With the rapid evolution of technology, consume..

The world of retail is evolving rapidly, and shopping malls are at the forefront of this transformation. As consumer behavior shifts, mall branding strategies have had to adapt, embracing innovative t..

In 2025, the digital advertising landscape has evolved rapidly, making viral campaigns more sophisticated than ever. With AI-driven insights, immersive experiences, and hyper-personalized storytelling..

The advertising industry is evolving rapidly, and 2025 is set to bring exciting trends that will redefine how brands engage with their audiences. Creative ad agencies are at the forefront of these cha..

In 2025, storytelling has emerged as the driving force behind the evolution of advertising films. With consumers becoming increasingly resistant to traditional marketing tactics, brands are leveraging..

In the ever-evolving world of digital marketing, many brands are focusing their efforts on online strategies. However, transit advertising remains a powerful and effective tool for brand visibility. F..

The digital landscape is evolving rapidly, presenting both opportunities and challenges for full-service agencies. As we move through 2025, agencies must navigate a dynamic market shaped by technologi..

The marketing industry is evolving rapidly, and as businesses seek innovative ways to engage with their audiences, full-service marketing agencies are becoming essential partners. These agencies provi..

In 2025, AI-powered digital billboards are transforming the advertising landscape, bringing unprecedented levels of personalization, engagement, and efficiency. These intelligent billboards are redefi..

In 2025, the advertising landscape continues to evolve rapidly, driven by advancements in technology, data analytics, and creative storytelling. The world’s most successful advertising agencies have a..

Billboard advertising has been a staple of marketing strategies for decades, capturing the attention of commuters and pedestrians alike. However, with the rise of digital technology, traditional billb..

In the ever-evolving world of advertising, businesses are constantly searching for innovative ways to stay ahead of the competition. A full-service advertising agency offers a comprehensive suite of s..

In an era where digital content dominates, TV commercials remain a powerful medium for brand storytelling and audience engagement. However, the landscape of television advertising is rapidly evolving...

In the ever-evolving digital landscape, where online marketing dominates the advertising industry, one might wonder: Is print advertising still relevant in 2025? Despite the rise of digital platforms,..

Out-of-home (OOH) advertising has experienced significant evolution over the years, blending creativity with advanced technology to deliver impactful campaigns. In 2025, the OOH industry is set to pus..

As we enter 2025, sports broadcasting is undergoing a major transformation, driven by technological advancements, changes in audience behavior, and a deeper understanding of consumer preferences. Adve..

In the dynamic landscape of advertising, 2025 is witnessing a significant shift toward cinematic advertising. This trend is transforming how brands connect with audiences by combining storytelling, hi..

In the ever-evolving landscape of digital marketing, video advertising has cemented itself as a cornerstone for brand engagement. As we step into 2025, the role of digital video ads is more pivotal th..

In the dynamic world of marketing, businesses are constantly seeking innovative ways to maximize their return on investment (ROI). One strategy that continues to prove effective is magazine sponsorshi..

The landscape of mobile advertising continues to evolve at a rapid pace. As we move into 2025, advancements in technology and changes in consumer behavior are setting the stage for transformative tren..