Elyts Knowledge Center - trends 2025 RSS Feed

Mainline media advertising—covering television, radio, print, and outdoor formats—remains a powerful force in shaping consumer perceptions, even in an increasingly digital-first world. As we move thro..

Mall media advertising continues to be one of the most powerful ways for brands to connect with consumers in high-footfall environments. With malls evolving into lifestyle and entertainment hubs, adve..

In the fast-evolving advertising landscape, Out-of-Home (OOH) media is undergoing a major transformation with the rise of programmatic buying. Traditionally, OOH campaigns involved manual negotiations..

Out-of-Home (OOH) advertising has always been one of the most impactful mediums for brands to capture consumer attention. From towering billboards along highways to posters in metro stations, OOH has ..

In the fast-evolving world of advertising, Out-of-Home (OOH) media continues to be one of the most powerful channels for capturing attention and influencing consumer behavior. However, as marketing bu..

Out-of-Home (OOH) advertising has long been one of the most powerful mediums for brands to connect with consumers in the physical world. From billboards on highways to digital screens in urban hubs, O..

In today’s competitive marketing landscape, every brand is striving to maximize Return on Investment (ROI) from their advertising spend. Two of the most powerful channels available are Out-of-Home (OO..

Out-of-Home (OOH) advertising has always been one of the most powerful ways to connect with audiences in the real world. In 2025, the landscape is evolving rapidly as technology, consumer behavior, an..

In today’s digitally driven world, brands are constantly searching for the most effective way to connect with audiences. While social media, TV ads, and online campaigns dominate the conversation, Out..

Out-of-Home (OOH) media has always been a powerful medium to capture consumer attention in the real world. From traditional billboards on highways to digital screens in malls and airports, OOH has evo..

Out-of-Home (OOH) media has always been a powerful medium to capture consumer attention in the real world. From traditional billboards on highways to digital screens in malls and airports, OOH has evo..

Sustainability has shifted from being a buzzword to a business necessity. Today, consumers actively seek out brands that prioritize eco-friendly practices, ethical sourcing, and social responsibility...

In today’s hyper-connected world, brands face a rapidly evolving marketing landscape. From social media algorithms and influencer partnerships to programmatic advertising and traditional media buys, t..

In the fast-evolving world of marketing, 2025 has marked a significant shift in how brands choose their advertising partners. While global advertising giants continue to dominate the market, a growing..

The advertising world has always thrived on change, but 2025 marks a turning point where technology, consumer behavior, and market dynamics are redefining the very essence of agencies. Traditional mod..

The advertising industry is witnessing a groundbreaking shift, thanks to Artificial Intelligence (AI) and Computer-Generated Imagery (CGI). Both technologies are no longer futuristic concepts but acti..

Ad films have always been at the heart of brand communication, blending creativity with marketing objectives to leave lasting impressions. As we step into 2025, the advertising industry is undergoing ..

In recent years, the landscape of sports media has undergone a seismic transformation, with women’s sports finally receiving the spotlight they deserve. As we move into 2025, the push for equality and..

In today’s digital-first era, sports media is no longer just about reporting scores or broadcasting highlights. With the rise of advanced analytics and big data, sports storytelling has evolved into a..

Sports have always been a magnet for brands seeking visibility, loyalty, and emotional connection with fans. As we step into 2025, the sports media sponsorship landscape is evolving faster than ever—d..

In the past, sports fans relied heavily on television broadcasts and radio commentary to follow their favorite teams and players. But today, the landscape of sports media is undergoing a dramatic tran..

In 2025, the global sports broadcasting landscape is undergoing a major transformation. Broadcasting rights, once dominated by traditional TV networks, are now influenced by digital platforms, streami..

In today’s competitive advertising landscape, brands are under immense pressure to maximize the impact of their marketing budgets. While digital channels have taken center stage, mainline media—such a..

In today’s mobile-first era, where digital ads dominate screens and attention spans are shorter than ever, outdoor and transit advertising may seem old-fashioned. However, these traditional mediums co..

In today’s digital landscape, consumers crave authenticity more than ever. Gone are the days when celebrity endorsements alone could guarantee trust and conversions. The modern audience—especially Gen..

The advertising and marketing landscape is evolving faster than ever. As technology reshapes consumer behavior and business models, agencies must transform their talent pool to remain competitive. Bey..

In today’s cluttered advertising landscape, where brands are competing for every second of consumer attention, minimalism in advertising films has emerged as a powerful creative strategy. Instead of o..

In today’s fast-paced digital era, advertising has moved beyond traditional storytelling. Brands are no longer limited to live-action shoots or simple visuals — they are harnessing the power of animat..

In today’s fast-paced digital landscape, audience attention spans are shrinking, and brands are quickly adapting to this change. The rise of short-form ad films, particularly 15-second creative commer..

In today’s competitive advertising world, where audiences are bombarded with countless messages daily, storytelling in ad films has emerged as one of the most powerful tools for brands. Instead of foc..

Advertising films, or AD films, have long been one of the most powerful storytelling tools for brands. In 2025, the industry is experiencing a transformation driven by new technologies, consumer behav..

In 2025, sustainability has become more than just a global initiative—it is a defining responsibility across industries. Sports media, one of the most influential and resource-heavy sectors, is now em..

For decades, radio has been the heartbeat of sports media. Long before television and digital streaming, fans tuned in to radio broadcasts to experience live commentary, thrilling play-by-play narrati..

Sports have always been a unifying force across the world, and the way fans consume sports content has dramatically changed over the decades. From gathering around the living room television to stream..

In an era dominated by digital channels, mainline media—such as television, print, and radio—continues to hold its ground as a trusted and influential advertising medium. As we step into 2025, brand..

In 2025, mall media proved that creative, immersive, and data-driven campaigns could still capture attention in a digital-first world. From interactive displays to augmented reality experiences, bra..

In 2025, Artificial Intelligence (AI) has moved from being a futuristic concept to becoming the beating heart of mall media advertising. Shopping malls—once dependent solely on static billboards, bann..

Out-of-Home (OOH) advertising has entered a new golden era in 2025, driven by technological innovation, interactive engagement, and data-driven targeting. From 3D billboards to augmented reality activ..

In 2025, transit media has emerged as one of the most powerful and effective Out-of-Home (OOH) advertising channels, gaining the attention of brands, agencies, and marketers worldwide. From buses and ..

As businesses strive to stay competitive in the ever-evolving digital landscape of 2025, the question of whether to hire an advertising agency or a freelancer has become increasingly relevant. Both of..

In the fast-paced digital marketing world, modern advertising agencies are no longer confined to traditional media strategies. One of the most transformative trends reshaping the industry is the strat..

In a marketing landscape overflowing with noise, brands are seeking partners who speak their language—literally and figuratively. Enter niche advertising agencies: lean, expert-driven teams focused on..

In today’s competitive landscape, businesses face a crucial decision: should they invest in traditional mainline media or focus on data-driven performance marketing? Both approaches come with unique s..

Fast-Moving Consumer Goods (FMCG) is one of the most competitive industries, where brand visibility and consumer recall play a decisive role in driving sales. Despite the rapid growth of digital platf..

In the last few years, Digital Out-of-Home (DOOH) advertising has evolved from static billboards to dynamic, data-driven experiences. Now, a powerful shift is underway — Programmatic DOOH (pDOOH) is t..

The Out-of-Home (OOH) advertising industry is experiencing a digital renaissance in 2025. With rapid advancements in technology, brands are no longer limited to static billboards or traditional transi..

The world of advertising is undergoing a significant transformation in 2025. As consumer behavior evolves and digital technologies mature, ad films have moved beyond mere promotional content to become..

The advertising world is undergoing a seismic shift as the once-separate worlds of mainline media and programmatic buying collide to form a powerful hybrid model. Traditional advertising mediums like ..

In the rapidly evolving landscape of advertising, Artificial Intelligence (AI) is no longer a futuristic concept — it's a present-day powerhouse that’s reshaping how brands approach creative productio..

In a digital-first era, print media might seem like an underdog, but 2025 has proven that creativity in print advertising still has the power to captivate, inspire, and generate viral buzz. From bold ..

In 2025, the advertising landscape continues to evolve, shaped by rapid technological advancements and shifting consumer preferences. Among the most debated comparisons is that between Mainline TV adv..

In the fast-paced digital era, where news travels at the speed of a swipe and stories vanish in 24 hours, traditional print media has been pushed to the sidelines. Yet, instead of fading into obscurit..

As the media landscape continues to evolve in 2025, the debate between mainline and digital media for brand building has become more complex than ever. While digital media offers instant access and me..

In a rapidly evolving digital landscape, mainline media—including TV, print, and radio—continues to maintain a firm grip on advertiser budgets. In 2025, while digital dominates the headlines, mainline..

As consumer awareness around environmental issues grows, brands are under increasing pressure to adopt sustainable practices in every aspect of their marketing. Mall media advertising—once dominated b..

Out-of-Home (OOH) media is evolving fast—and not just in terms of digital innovation. As climate change awareness grows and brands face increased scrutiny over environmental responsibility, sustainabi..

In today’s rapidly evolving advertising landscape, Programmatic Out-of-Home (OOH) advertising is emerging as a game-changer for brands looking to capture attention in the physical world with digital p..

In 2025, urban centers across the globe are experiencing a digital renaissance, and at the heart of this transformation stands the ever-evolving digital billboard. As technology continues to reshape t..

Out-of-Home (OOH) advertising is undergoing a dynamic transformation in 2025. Once limited to static billboards and posters, OOH has evolved into a tech-infused, data-driven medium that captures real-..

In a world dominated by digital screens and endless scrolling, Out-of-Home (OOH) media has made a powerful comeback in 2025. Far from being a traditional format, OOH has evolved into a dynamic, data-d..