Elyts Knowledge Center - traditional media planning RSS Feed

In an age dominated by digital media, it’s easy to overlook the enduring power of traditional advertising. Yet, mainline media—which includes TV, print, and radio—remains a cornerstone of brand commun..

Mainline media advertising remains one of the most impactful channels for brands in India, even amidst the growing dominance of digital platforms. As we step into 2025, understanding the cost dynamics..

In the ever-evolving landscape of advertising, mainline media remains a powerful channel for brands seeking mass reach and brand credibility. From TV and radio to print newspapers and magazines, these..