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India’s retail landscape is rapidly evolving, with shopping malls emerging as high-impact platforms for brands to connect with urban consumers. Mall media advertising, which includes digital displays,..

Mall media has emerged as a powerful platform for advertisers to reach urban consumers in high-traffic retail environments. However, not all cities deliver the same impact. Understanding the differenc..

Mall media has emerged as a powerful platform for advertisers to reach urban consumers in high-traffic retail environments. However, not all cities deliver the same impact. Understanding the differenc..

In recent years, consumer markets in tier-2 and tier-3 cities have grown exponentially. With increasing internet penetration, smartphone adoption, and social media engagement, audiences in these citie..

In an era dominated by digital platforms, many believe traditional media like newspapers are losing ground. However, when it comes to Tier-2 and Tier-3 cities in India, newspaper advertising continues..

As India experiences rapid digitalization, the relevance of mainline media—such as newspapers, radio, and television—continues to hold strong, particularly in rural and tier-2 markets. These markets r..