Elyts Knowledge Center - television advertising RSS Feed

The rapid rise of OTT (Over-The-Top) and streaming platforms has transformed the way audiences consume content. With viewers shifting toward on-demand, personalized entertainment, many marketers have ..

India’s advertising landscape is undergoing a major transformation. While metro cities have long dominated media planning strategies, Tier 2 and Tier 3 cities are now emerging as powerful growth engin..

In an era dominated by digital platforms, mainline media—including television, radio, newspapers, and magazines—continues to play a powerful role in shaping consumer purchase decisions. Despite the ri..

In an increasingly fragmented media landscape, mainline media—including television, radio, and print—continues to play a powerful role in building brand credibility and mass awareness. However, one cr..

In today’s fast-paced digital world, businesses often focus heavily on social media and online advertising to reach their target audience. While digital channels provide instant reach and measurable a..

In an era dominated by social media ads, influencer marketing, and AI-driven digital campaigns, many brands assume that traditional advertising has lost its relevance. However, mainline media advertis..

In an era dominated by digital platforms, mainline media advertising continues to play a powerful role in building mass awareness and brand credibility. Television, print, radio, and cinema still comm..

Television advertising continues to hold a dominant position in India’s rapidly evolving media ecosystem. Even with the explosive growth of digital platforms, Indian households maintain a deep connect..

As the digital wave continues to reshape global communication, mainline media—including television, print, and radio—has entered a new phase of evolution. In 2025, the convergence of traditional and d..

The festive season is the golden quarter for brands across industries. With consumer sentiment at its peak, businesses go all out to capture attention and maximize sales. While digital advertising has..

The media landscape is evolving at an unprecedented pace, and traditional platforms like print, radio, and television are no exception. With Artificial Intelligence (AI) revolutionizing marketing stra..

Mainline media continues to be one of the most trusted and effective advertising channels in 2025, despite the rapid rise of digital platforms. For brands that want to build credibility, connect with ..

In today’s fast-changing digital-first world, many marketers often overlook the strength of traditional mainline media channels like television and print. Yet, these platforms continue to hold unmatch..

In 2024, mainline media proved once again that traditional advertising channels such as television, radio, newspapers, and outdoor billboards remain powerful tools for shaping brand perception. While ..

In a world increasingly dominated by digital platforms, television advertising has not only survived but continues to thrive in 2025. While brands now diversify their budgets across social media, infl..

In an era dominated by digital channels, mainline media—such as television, print, and radio—continues to hold its ground as a trusted and influential advertising medium. As we step into 2025, brand..

In today’s fragmented media landscape, brands often find themselves split between the allure of digital platforms and the credibility of traditional advertising. While online channels are effective fo..

In an era where digital platforms dominate, many marketers often underestimate the enduring power of mainline media formats like television and print. While consumer behavior is rapidly shifting towar..

In an era dominated by digital platforms, the power of storytelling through mainline media—television, radio, newspapers, and magazines—remains unmatched in its ability to create lasting offline impac..

In 2025, television remains a cornerstone of mainline media advertising, blending its traditional influence with modern digital integration. Despite the rapid growth of digital platforms, television c..

In a world dominated by digital noise and fleeting online ads, television still commands trust, attention, and influence—especially when it comes to brand visibility. TV sponsorship packages offer a g..

In the age of digital streaming, where consumers have access to on-demand content across multiple platforms, traditional TV commercials continue to hold a significant place in marketing strategies. Wh..

In today’s digital-first era, where smartphones, social media, and streaming platforms dominate consumer attention, one might question the relevance of traditional advertising methods. Television adve..

In today's digital era, where online advertising dominates the marketing landscape, it's easy to overlook the enduring power of television advertising. While the rise of digital platforms has opened u..