Elyts Knowledge Center - sustainability in advertising RSS Feed

In today’s advertising world, creativity is no longer the only driving force behind successful ad films—sustainability is emerging as a crucial pillar too. Brands and production houses are realizing t..

In recent years, sustainability has shifted from being a buzzword to a business imperative. As brands strive to align with eco-conscious values, mall media—a dynamic platform for reaching engaged shop..

In 2025, the advertising landscape is undergoing a profound shift, driven by growing consumer demands for transparency, inclusivity, and accountability. Ethical advertising is no longer a niche concer..

In 2025, the global advertising industry is undergoing a significant shift toward sustainability. As brands grow increasingly conscious of their environmental impact, the production of ad films is evo..

In an era dominated by sustainability and climate awareness, brands are increasingly being held accountable for their environmental footprint. One area under growing scrutiny is print advertising. Whi..

In today’s fast-paced urban environments, advertising has undergone a transformative shift. Traditional static billboards are being replaced by dynamic digital screens, creating a vibrant and engaging..

In the ever-evolving landscape of urban advertising, digital billboards have emerged as a game-changer in 2025. As technology continues to advance, traditional static billboards are rapidly being repl..

Outdoor advertising has undergone a significant transformation in recent years, with digital billboards revolutionizing the industry. In 2025, advancements in technology, data analytics, and artificia..

The global retail landscape has undergone a seismic shift in recent years, with the COVID-19 pandemic acting as a catalyst for change. Malls, once bustling hubs of social and commercial activity, face..

Billboard advertising has long been a staple of outdoor marketing strategies, capturing the attention of commuters and pedestrians alike. However, as technology evolves, so does the way brands communi..

As the holiday season approaches, malls become a bustling hub of activity, with shoppers eager to find the perfect gifts and enjoy the festive atmosphere. For retailers and advertisers, this is a gold..

The corporate ad film industry continues to evolve rapidly, driven by technological advancements, shifting consumer behaviors, and the increasing importance of authenticity in branding. As we move int..

Shopping malls have long been a hub for consumer activity, blending retail, dining, and entertainment under one roof. While businesses invest heavily in store displays, social media campaigns, and in-..

In today’s retail landscape, food courts are not just places to grab a bite—they are vibrant hubs of activity and a prime space for advertisers to capture attention. With millions of shoppers passing ..

Bangalore, renowned as a city of innovation and cultural diversity, is currently undergoing a significant transformation in its urban landscape. This change is largely influenced by the evolving realm..