Elyts Knowledge Center - sports sponsorship trends RSS Feed

Sports media has evolved dramatically over the last decade. While traditional 30-second television commercials once dominated brand visibility during major tournaments, today’s sponsorship landscape i..

The business of sports is no longer limited to stadiums, television screens, or merchandising aisles. It has entered a new, interactive arena—video games. With the rise of eSports and the growing popu..

In the dynamic landscape of modern marketing, sports sponsorship has long been a tried-and-tested strategy for brands looking to boost visibility and connect with passionate audiences. However, the ri..