Elyts Knowledge Center - sports media India RSS Feed

India has emerged as one of the fastest-growing sports media markets in the world. With cricket and football leading the charge, major sporting leagues like the Indian Premier League (IPL) and Indian ..

In the dynamic world of sports marketing, 2025 was a landmark year. With streaming-first strategies, immersive fan experiences, and athlete-driven storytelling, sports media campaigns pushed boundarie..

The Indian sports media landscape is undergoing a seismic shift. Once dominated by traditional television networks, the battleground is now shared with a formidable new contender — OTT (Over-The-Top) ..

Over the past decade, India has witnessed an unprecedented surge in the popularity of sports, transforming the media landscape and creating a goldmine for advertisers. While cricket has traditionally ..