Elyts Knowledge Center - sports advertising strategy RSS Feed

Sports media has evolved dramatically over the last decade. While traditional 30-second television commercials once dominated brand visibility during major tournaments, today’s sponsorship landscape i..

In 2026, sports media is no longer just about broadcasting games — it’s about building immersive, data-driven brand experiences across TV, OTT, social media, live events, and interactive platforms. As..

In an age of ad blockers, fragmented audiences, and declining attention spans, live sports remain the last true mass medium. From the FIFA World Cup and IPL to the Olympics and Super Bowl, live sporti..

In today's dynamic marketing landscape, live sports events offer a golden opportunity for brands to capture massive, engaged audiences in real-time. Whether it's cricket, football, the Olympics, or re..