Elyts Knowledge Center - sports advertising RSS Feed

In the modern marketing landscape, sports media sponsorship has emerged as a powerful tool for brands to boost visibility, engage audiences, and drive measurable returns on investment (ROI). With mill..

The global sports media landscape is undergoing a powerful transformation. While English has long dominated sports broadcasting and digital coverage, vernacular sports media content is now rapidly gai..

The sports media ecosystem is evolving faster than ever. With the rise of OTT platforms, second-screen viewing, AI-driven analytics, and immersive formats like AR and VR, measuring the effectiveness o..

In an era where consumers are exposed to thousands of ads daily, brand recall and emotional connection have become more valuable than short-term impressions. Among all advertising platforms, sports me..

Women’s sports media coverage is undergoing a powerful transformation. What was once considered a niche segment has now entered a new era marked by rising viewership, stronger fan engagement, and unpr..

Sports audiences are among the most passionate and loyal consumers in the media ecosystem. From live broadcasts and digital streaming to social media conversations and stadium experiences, sports cont..

In an era where digital advertising faces growing concerns around ad fraud, unsafe content environments, and declining consumer trust, live sports media stands out as one of the most brand-safe and fr..

In the fast-paced world of sports media, advertising strategies are evolving faster than ever. Brands aiming to capture attention must stay ahead of emerging trends to connect meaningfully with fans, ..

The sports media industry has undergone a massive transformation over the past decade. With digital platforms, OTT services, and live streaming becoming mainstream, monetizing sports content has becom..

India’s sports ecosystem has undergone a transformative shift over the past decade. While mainstream sports like cricket have traditionally dominated the national media landscape, regional sports medi..

The sports media landscape is undergoing a powerful transformation. Traditionally dominated by broadcasters, publishers, and sports networks, content creation is now increasingly driven by athlete inf..

The way audiences consume sports content has changed dramatically over the past decade. Once dominated by television broadcasts and print sports coverage, the industry is now witnessing a fierce battl..

In an age of ad blockers, fragmented audiences, and declining attention spans, live sports remain the last true mass medium. From the FIFA World Cup and IPL to the Olympics and Super Bowl, live sporti..

Major sports tournaments like the IPL, FIFA World Cup, Olympics, ICC World Cup, and Pro Kabaddi League are not just sporting spectacles, they are powerful marketing ecosystems. Millions of fans tune i..

The sports media industry has undergone a dramatic transformation over the past decade, and by 2026, the shift from traditional broadcast television to digital-first platforms is more pronounced than ..

In today’s hyper-connected world, sports media has evolved beyond mere entertainment. It has become a powerful platform influencing consumer behavior and purchase decisions. From live broadcasts to so..

The global sports landscape is evolving rapidly, and one of the most notable shifts is the rise of women’s sports. From international soccer tournaments to professional basketball leagues, women’s spo..

In today’s competitive marketing landscape, sports sponsorships and advertising have become a key strategy for brands looking to engage with audiences. However, one critical decision marketers face is..

The sports media industry is undergoing a seismic shift, and artificial intelligence (AI) is at the heart of this transformation. From content creation to advertising, AI is reshaping how fans experie..

The sports broadcasting landscape has undergone a massive transformation over the past decade, driven largely by the rapid rise of social media platforms. What was once a one-way communication model—w..

The way audiences consume sports has changed dramatically over the last decade. What was once dominated by traditional television broadcasts is now being reshaped by live sports streaming platforms. W..

Sports media has always been a powerful channel for brand communication, but in 2026, it has evolved into a highly data-driven, immersive, and fan-centric ecosystem. With the rapid growth of OTT platf..

Sports is more than just entertainment—it is emotion, passion, and identity. Fans don’t simply watch sports; they live it. This deep emotional connection makes sports media advertising one of the most..

The sports media industry has evolved into a multi-billion-dollar business driven by passionate fans, technological innovation, and diversified revenue streams. From traditional broadcasting to digita..

Sports media sponsorship has evolved far beyond placing logos on jerseys or boundary boards. In today’s highly competitive and digitally driven environment, brands must adopt smarter, audience-centric..

Major sporting tournaments such as the Olympics, FIFA World Cup, IPL, and ICC Cricket World Cup attract billions of viewers worldwide. For brands, these events represent more than just entertainment—t..

The sports media broadcasting landscape has undergone a massive transformation over the past decade, driven largely by the rise of Over-The-Top (OTT) platforms. Traditional television broadcasting, on..

Live sporting events remain one of the most powerful platforms for advertising in today’s fragmented media landscape. From global tournaments to regional leagues, sports attract highly engaged audienc..

Sports advertising has long been a cornerstone of brand promotion, capturing the attention of millions of passionate fans worldwide. Over the past two decades, however, the landscape has dramatically ..

In the modern sports ecosystem, advertising is undergoing a revolutionary shift. With digital platforms, real-time fan engagement, and AI-powered tools, brands are no longer relying solely on instinct..

Sports media continues to evolve at lightning speed, and brand sponsorships are becoming smarter, more digital, and deeply immersive. As we move into 2025, brands are shifting from traditional logo pl..

Out-of-Home (OOH) advertising has always played a major role in capturing audience attention beyond digital screens—and nowhere is this impact more visible than in sports marketing. From dynamic digit..

The landscape of sports media has been evolving at lightning speed, and sponsorship and advertising have become central to its transformation. As audiences grow more digitally savvy, brands and sports..

In today’s competitive marketing landscape, brands are constantly looking for ways to connect with audiences on a deeper level. One of the most effective strategies is leveraging mainline media for sp..

In today’s fast-paced digital world, sports media plays a pivotal role in amplifying the value of sponsorships during major tournaments. Whether it’s the FIFA World Cup, the Olympics, or the IPL, spon..

Sports media is evolving faster than ever, fueled by technology, shifting consumer behavior, and the growing demand for personalized fan experiences. For brands, staying ahead of these trends is essen..

Sports have always been a unifying force across the world, and the way fans consume sports content has dramatically changed over the decades. From gathering around the living room television to stream..

In today’s media-saturated world, sports sponsorship remains one of the most powerful tools for brand visibility, audience engagement, and emotional connection. But as marketing budgets come under gre..

In the dynamic world of sports marketing, 2025 was a landmark year. With streaming-first strategies, immersive fan experiences, and athlete-driven storytelling, sports media campaigns pushed boundarie..

In 2025, sports sponsorships are no longer just about logo placements on jerseys or stadium hoardings—they’re strategic partnerships rooted in digital innovation, fan engagement, and purpose-driven br..

In 2025, sports sponsorships are no longer just about logo placements on jerseys or stadium hoardings—they’re strategic partnerships rooted in digital innovation, fan engagement, and purpose-driven br..

The media landscape around sports is undergoing a seismic shift — and at the forefront of this change is the meteoric rise of women’s sports. Once sidelined or underrepresented, female athletes and co..

In a world where consumer attention is scattered across multiple screens and platforms, 360° campaigns in sports media have become a game-changer. By combining the reach of television, the precision..

India’s love for cricket is well known, but over the past decade, the country’s sporting landscape has undergone a remarkable transformation. The Indian Premier League (IPL), along with emerging leagu..

In the ever-evolving landscape of advertising, sports media stands out as one of the most powerful platforms for brand storytelling. From captivating TV commercials to immersive digital experiences, s..

In the ever-evolving world of media consumption, brands face a pivotal question: Where should we invest our advertising dollars—Live Sports Broadcasting or OTT Streaming? Both platforms offer unique o..

As the global sports industry continues to evolve, sports media platforms are becoming a goldmine for advertisers in 2025. With millions of engaged fans across digital and traditional channels, brands..

In today's dynamic advertising landscape, sports media is a goldmine for brands aiming to connect with passionate audiences. Seasonal campaigns, particularly those aligned with major sporting events, ..

In today’s fast-paced digital world, real-time engagement has emerged as a game-changer for brands, especially in the realm of sports media. With millions of fans glued to their screens during live ga..

As sports viewership continues to soar across the globe, brands are seizing the opportunity to reach engaged audiences through high-impact advertising on sports media platforms. In 2025, the competiti..

In today’s hyper-connected world, sports media stands out as a powerful platform for brands to amplify visibility and create deep consumer connections. With millions of fans tuning in to watch their f..

Over the past decade, India has witnessed an unprecedented surge in the popularity of sports, transforming the media landscape and creating a goldmine for advertisers. While cricket has traditionally ..

In today’s highly competitive sports media landscape, athlete endorsements play a pivotal role in shaping marketing strategies for brands worldwide. The fusion of sports and advertising has never been..

Live sports events are a goldmine for advertisers. With millions of viewers tuned in, emotionally invested, and highly engaged, the opportunity to leave a lasting impression is unmatched. But grabbing..

In the ever-evolving landscape of marketing, one strategy has proven time and again to deliver high-impact results—sponsorship in sports media. With billions of viewers tuning in to live sporting ev..

In 2025, sports media buying continues to be a cornerstone of high-impact advertising. With major leagues thriving, digital streaming booming, and global sports fandom stronger than ever, brands have ..

India is a nation of sports enthusiasts. From cricket to kabaddi and football to tennis, Indian audiences are passionate viewers. This enthusiasm translates into massive viewership for sports channels..

In today's dynamic marketing landscape, live sports events offer a golden opportunity for brands to capture massive, engaged audiences in real-time. Whether it's cricket, football, the Olympics, or re..

India is not just a nation of cricket lovers anymore. With a rising appetite for diverse sports like kabaddi, football, badminton, and wrestling, sports media advertising in India has entered a golden..

In the ever-evolving world of sports marketing, data analytics has emerged as a game-changer. As competition for fan attention intensifies and marketing budgets tighten, teams, brands, and marketers a..