Elyts Knowledge Center - social media marketing RSS Feed

The influencer marketing landscape has evolved dramatically over the past few years. What once revolved around celebrity endorsements and mega influencers is now shifting toward authenticity, communit..

In today’s fragmented media landscape, brands can no longer rely on a single advertising channel to capture consumer attention. Audiences move seamlessly between television screens, smartphones, socia..

In today’s fragmented media landscape, brands can no longer rely on a single channel to capture attention. Consumers move seamlessly between digital platforms and physical spaces, especially in urban ..

Out-of-Home (OOH) advertising is no longer limited to billboards and transit displays. In today’s digital-first world, the most successful OOH campaigns are designed to live beyond the street and thri..

Social media has transformed from a simple communication platform into a powerful marketing ecosystem. For advertising agencies, staying aligned with evolving social media trends is no longer optional..

In today’s digital-first world, influencer marketing has become one of the most effective ways for brands to reach their target audience authentically. Advertising agencies are at the forefront of cra..

Digital marketing in 2026 is smarter, faster, and more data-driven than ever before. With AI automation, privacy-first analytics, and omnichannel strategies becoming the norm, marketers need the right..

In today’s digital-first world, brands need to connect with audiences in authentic, meaningful ways. Influencer marketing has emerged as one of the most effective strategies to achieve this. By collab..

Video marketing is no longer optional—it's a necessity. By 2026, videos are expected to account for over 80% of all internet traffic, making them a critical tool for businesses seeking to engage audie..

The digital marketing landscape continues to evolve at lightning speed. As businesses adapt to new technologies, consumer behaviors, and platform updates, staying ahead of trends becomes crucial. In 2..

The rise of OTT platforms, YouTube, and social media has completely transformed how ad films are created and consumed. Unlike traditional TV commercials, digital-first ad films must compete with endle..

In today’s crowded digital ecosystem, consumers no longer trust brands easily. Traditional advertising is often ignored, skipped, or blocked. This is where influencer marketing has emerged as a powerf..

Short-form video has become the most influential content format on social media in 2026, driving engagement, conversions, and brand recall.Why Short-Form Video Wins Mobile-first consumption Short a..

In the modern digital era, influencer marketing has become a cornerstone of brand strategy, and the sports industry is no exception. Athletes, with their wide-reaching influence and loyal fanbases, ha..

The sports broadcasting landscape has undergone a massive transformation over the past decade, driven largely by the rapid rise of social media platforms. What was once a one-way communication model—w..

In today’s fast-paced marketing landscape, no single channel can guarantee maximum brand visibility. While Out-of-Home (OOH) advertising continues to dominate urban spaces, integrating it with social ..

In today’s digitally driven marketplace, influencer marketing has evolved from a trend into a core brand-building strategy. Consumers increasingly trust people over promotions, making influencers powe..

The marketing landscape has transformed drastically over the past two decades, and influencer marketing has evolved from a luxury tactic reserved for big brands to a core strategy accessible to busine..

In 2025, short-form video content has become the powerhouse of digital marketing. Platforms like Instagram Reels, YouTube Shorts, and TikTok are no longer just entertainment channels—they have evolved..

In today’s digital-first world, influencer marketing has evolved beyond lifestyle and beauty sectors, emerging as a dominant force in sports media. Athletes, with their massive fan followings and cred..

Augmented Reality (AR) has rapidly transformed from a futuristic concept into a powerful digital marketing tool used by top global brands. In 2025, AR is no longer limited to gaming or entertainment—i..

In 2025, the digital marketing landscape has taken a major shift, with brands moving away from high-budget celebrity endorsements and focusing instead on micro-influencers—creators with smaller but hi..

Social commerce is reshaping the eCommerce landscape in 2025 as shoppers increasingly prefer buying products directly from social media apps. Platforms like Instagram, Facebook, and TikTok have evolve..

In 2025, short-form video marketing has become the most powerful and fast-growing format in the digital advertising ecosystem. With attention spans shrinking, mobile usage rising, and algorithms favor..

The digital marketing landscape is changing faster than ever, driven by AI breakthroughs, privacy-first technologies, immersive customer experiences, and rapid shifts in consumer behavior. As we enter..

In today’s hyperconnected world, brands can no longer rely on a single touchpoint to influence consumer decisions. As shoppers move seamlessly between physical and digital platforms, omnichannel marke..

In today’s hyper-connected digital world, consumers trust people more than traditional ads. This shift in behavior has made influencer marketing one of the most powerful tools for brand growth. Advert..

Gen Z—the generation born between the mid-1990s and early 2010s—has become one of the most influential consumer groups in the digital age. Unlike previous generations, they value authenticity, social ..

In today’s fast-paced digital landscape, building a strong online brand presence is more important than ever. As brands compete for consumer attention across multiple platforms, even small branding er..

In today’s fast-paced retail environment, consumers interact with brands across multiple touchpoints—from physical stores to social media feeds. For brands aiming to deliver a seamless omnichannel exp..

In today’s hyper-connected world, sports are no longer consumed only on television or inside stadiums — they live, evolve, and go viral online. Social media platforms like Instagram, X (formerly Twitt..

In today’s fast-paced digital landscape, brands no longer rely solely on television for advertising. YouTube, Instagram Reels, and OTT platforms have become essential channels for reaching audiences d..

In the fast-paced world of advertising, the lifespan of an ad film was traditionally limited to TV schedules or cinema slots. A commercial would air, reach its audience, and then gradually fade into o..

In today’s fast-evolving marketing landscape, influencer partnerships have emerged as a critical element of advertising agency strategies. With social media platforms shaping consumer behavior, brands..

In today’s fast-paced digital era, attention spans are shrinking, and brands are adapting by embracing short-form ad films as their primary weapon for social media marketing. In 2025, these bite-sized..

In today’s competitive market, advertising is no longer about choosing one medium over another—it’s about creating the right balance. Mainline media and social media both play crucial roles in shaping..

In today’s digital-first landscape, consumers crave authenticity more than ever. They are not only engaging with branded campaigns but also seeking content that feels real, relatable, and community-dr..

In today’s fragmented media landscape, brands no longer rely on a single screen to connect with audiences. Consumers switch seamlessly between television, OTT platforms, and social media, making cross..

In today’s competitive retail environment, brands are discovering that the most powerful marketing strategies blend the physical and digital worlds. Mall media—advertising within shopping malls—has lo..

In today’s hyperconnected world, consumers experience brands across multiple touchpoints. Out-of-Home (OOH) advertising, once a stand-alone channel, has evolved into a powerful driver of online engage..

In the fast-paced world of digital marketing, brands are constantly searching for new ways to capture user attention, especially on mobile devices. One of the most effective methods gaining traction i..

In the age of TikTok, Instagram Reels, and YouTube Shorts, going viral is the holy grail of modern advertising. A single well-crafted ad film can generate millions of views, create buzz, and drive sal..

In today’s competitive marketplace, building a strong brand presence requires more than just a great product. That’s where advertising agencies come into play. From developing powerful campaigns to cr..

In today’s fast-paced digital world, real-time engagement has emerged as a game-changer for brands, especially in the realm of sports media. With millions of fans glued to their screens during live ga..

In today’s fast-paced digital economy, e-commerce brands face intense competition and high customer expectations. To stand out, it’s no longer enough to simply offer quality products — strategic marke..

In the fast-paced world of digital marketing, generalists can only take your brand so far. While having a wide-angle view of marketing is valuable, true campaign success on social platforms demands a ..

In the fast-paced world of digital marketing, short-form ad films have emerged as a game-changing trend—thanks to platforms like Instagram Reels and TikTok. With shrinking attention spans and the grow..

In the crowded digital landscape of 2025, social media ad agencies are everywhere—like influencers with ring lights. But not all of them are created equal. While many agencies claim to offer “full-ser..

In the dynamic world of social media advertising, standing out is more challenging than ever. As businesses increasingly compete for consumer attention, social media ad agencies must adapt, innovate, ..

Social media has transformed the way brands communicate with their audiences. A successful social media ad campaign can elevate brand awareness, drive engagement, and ultimately lead to increased sale..

In today’s fast-paced digital world, brands need to engage with consumers across multiple platforms to maximize their reach and effectiveness. Cross-channel advertising allows businesses to create a s..

In today’s fast-paced digital landscape, businesses must ensure they partner with a full-service advertising agency that can deliver measurable results. With the rapid evolution of technology, consume..

In today’s digital age, brands are constantly seeking innovative ways to engage their audience and enhance their marketing efforts. One of the most effective strategies in recent years has been the us..

In today’s fast-paced digital world, consumer attention spans are shorter than ever. With the rise of platforms like TikTok, Instagram Reels, and YouTube Shorts, short-form video content has taken cen..

In today's fast-paced digital landscape, businesses are continuously looking for innovative ways to engage with their audiences. Live event broadcasting has emerged as a powerful tool for brands to ex..

In an era dominated by digital advancements, traditional print media has faced significant challenges. However, instead of fading into obscurity, print media is evolving by integrating digital strateg..

The world of retail is evolving rapidly, and shopping malls are at the forefront of this transformation. As consumer behavior shifts, mall branding strategies have had to adapt, embracing innovative t..

In today's digital age, businesses must establish a strong presence across multiple platforms to effectively engage with their target audiences. Cross-platform advertising is the key to maximizing rea..

In today’s highly competitive marketplace, brand loyalty is essential for long-term success. Consumer engagement is the key to fostering strong relationships with customers and ensuring they remain co..

In the fast-paced digital landscape, short-form video ads have become a game-changer for brands looking to capture audience attention. With platforms like TikTok, Instagram Reels, and YouTube Shorts d..