Elyts Knowledge Center - smart TV RSS Feed

In the rapidly evolving advertising ecosystem of 2025, television is undergoing a major transformation. Far from being a relic of the past, TV is emerging as a powerful, data-driven platform that riva..

Television advertising is far from fading. In fact, in 2025, it’s evolving faster than ever—powered by data, technology, and changing viewer behaviors. As marketers recalibrate their strategies to mee..

In the ever-evolving world of advertising, television is experiencing a renaissance. Gone are the days when TV commercials were one-way messages aimed at passive viewers. The new wave of television ad..

In the evolving landscape of digital advertising, Connected TV (CTV) has emerged as a powerful medium for brands to reach their target audiences. With the rise of streaming services and smart TVs, CTV..

Television commercials remain one of the most effective ways to reach a broad audience. However, with increasing digital distractions, traditional ads may not be enough to capture and retain viewers' ..

Television commercials have played a crucial role in shaping consumer behavior and brand identity since the early days of broadcast television. Over the decades, TV advertising has evolved from simple..

The landscape of television advertising is undergoing a transformative shift with the integration of artificial intelligence (AI). Traditional TV ads, which once relied on broad demographic targeting,..

As we enter 2025, sports broadcasting is undergoing a major transformation, driven by technological advancements, changes in audience behavior, and a deeper understanding of consumer preferences. Adve..