Elyts Knowledge Center - shopper behavior RSS Feed

In the fast-paced world of consumer behavior, impulse buying remains one of the most powerful forces driving sales for FMCG (Fast-Moving Consumer Goods) brands. With malls transforming into immersive ..

In today’s hyper-competitive retail landscape, advertisers are constantly looking for the most effective ways to capture consumer attention and convert footfall into sales. Two powerful touchpoints in..

In today’s competitive retail environment, location and context are everything when it comes to advertising impact. While both premium malls and local shopping centers offer brands access to high foot..

In today’s hyper-competitive retail landscape, understanding why consumers make certain decisions is just as important as where they make them. Mall advertising stands out as a unique form of Out-of-H..

Mall media campaigns have evolved far beyond banners and kiosks — they are now strategic tools rooted deeply in consumer psychology. Understanding how people think, feel, and behave in a shopping envi..

In 2025, mall media is not just an advertising tool—it's a strategic driver of the shopper journey, creating memorable brand touchpoints that influence purchasing decisions. With evolving consumer exp..

In a digital age overflowing with online ads and screen fatigue, mall advertising stands out by reaching consumers in the real world—right where they make their purchasing decisions. Malls are not jus..

When it comes to capturing consumer attention, timing is everything. Imagine reaching potential buyers just moments before they make a purchase decision — that's the power of parking lot advertising. ..

In the evolving landscape of retail, understanding shopper behavior is no longer a luxury—it's a necessity. With brick-and-mortar stores striving to compete with the personalized experiences of e-comm..

In the ever-evolving landscape of retail, understanding shopper behavior is critical for brands aiming to maximize their influence on purchasing decisions. Mall branding, a crucial aspect of retail ma..

In today’s data-driven world, businesses across all industries are leveraging advanced analytics to drive smarter decisions. One of the most significant areas where this technology is making waves is ..

In today’s fast-paced retail environment, in-mall advertising has emerged as a potent strategy to influence consumer decisions. With shopping malls serving as hubs for retail, entertainment, and socia..

In the bustling world of retail, understanding shopper behavior is the key to success. Let's demystify the data behind the scenes of mall visits and uncover the patterns that drive consumer choices.Na..