Elyts Knowledge Center - regional media RSS Feed

In today’s increasingly diverse market, brands are realizing that speaking the audience’s language is no longer optional—it’s essential. Regional language mainline media has emerged as a powerful tool..

As global brands aggressively expand across India, a major strategic shift is taking place — they are increasingly partnering with regional advertising agencies instead of relying solely on large nati..

India is a land of diverse cultures, dialects, and emotions — and language plays a pivotal role in how audiences connect with brands. As the country embraces media consumption across TV, radio, print,..

India is a land of linguistic and cultural diversity, where over 22 officially recognized languages and hundreds of dialects coexist. In such a multilingual landscape, regional language commentary has..

In an era where podcasts, music streaming, and digital-first content dominate audience attention, the question often arises—is radio still relevant? Surprisingly, the answer in 2025 is a resounding ye..

In an age dominated by digital platforms and AI-driven advertising, many predicted the demise of traditional print media. Yet, as we move through 2025, newspapers are experiencing a surprising resurge..

India’s sports broadcasting landscape is undergoing a transformative shift. Once dominated by national-level sports channels in English and Hindi, the spotlight is now on regional sports channels. Fro..

In today’s rapidly evolving digital landscape, effective marketing strategies are more important than ever. One of the key approaches that businesses are leveraging to connect with specific target gro..

In today’s competitive marketplace, local brands often face the challenge of establishing a strong presence amidst larger national and international competitors. One effective way to bridge this gap a..