Elyts Knowledge Center - print advertising India RSS Feed

In an era dominated by digital-first strategies, many Fast-Moving Consumer Goods (FMCG) brands are making a surprising yet strategic shift—reinvesting in mainline media. While digital advertising offe..

In a year dominated by digital evolution, mainline media proved once again that traditional channels like TV, radio, and print still pack a powerful punch. From heart-touching TV commercials to visual..

Mainline media advertising—encompassing print, television, and radio—continues to be a powerful tool for reaching mass audiences in India. Despite the rapid rise of digital platforms, brands still inv..