Elyts Knowledge Center - political advertising RSS Feed

In a nation as diverse and populous as India, political communication is as much an art as it is a strategy. While digital media is booming, mainline media—comprising television, radio, and print—rema..

As we approach a pivotal election year in 2025, political campaigns are becoming increasingly sophisticated, blending traditional media with digital tactics to influence public perception. Among these..

In a digital-dominated era, mainline media—comprising television, radio, and print—still plays a vital role in political campaigns. While social media has surged in popularity, traditional media conti..

In today's fast-paced, media-driven world, political campaigns need more than just passionate candidates and persuasive manifestos. They require strategic communication, targeted messaging, and multi-..

Political advertising has long been a cornerstone of election campaigns, shaping public opinion and influencing voter behavior. While digital platforms have gained prominence in recent years, traditio..