Elyts Knowledge Center - mall media RSS Feed

In 2025, mall media is undergoing a transformation, shifting from static displays to dynamic, tech-powered experiences that speak directly to digital natives—especially Gen Z. This generation, born be..

The direct-to-consumer (D2C) model has revolutionized modern commerce, enabling brands to bypass traditional retail and connect directly with customers online. However, as competition in the digital l..

Mall media has emerged as a powerful channel for retail brands aiming to influence consumers right at the point of purchase. With high footfall, long dwell times, and a captive audience, malls provide..

In the evolving advertising landscape of 2025, luxury brands are doubling down on premium mall media to amplify their presence, align with their audience’s lifestyle, and reinforce exclusivity. While ..

In today's saturated advertising ecosystem, brands are increasingly focusing on hyperlocal strategies to connect with consumers at the most relevant touchpoints. One of the most effective yet underuti..

In today’s experience-driven retail landscape, mall media has emerged as a high-impact tool for brands looking to launch new products. With shopping malls serving as both entertainment hubs and purcha..

In the competitive retail landscape of 2025, businesses are constantly seeking the most effective channels to boost in-store footfall. Two major contenders dominate the debate: Mall Media and Online A..

As we step into 2025, mall advertising is undergoing a significant transformation. With malls reinventing themselves as lifestyle and entertainment hubs, brands have more opportunities than ever to co..

In 2025, the mall media landscape is undergoing a dramatic transformation. What once relied heavily on static posters and banners has now embraced cutting-edge technologies such as AI, data analytics,..

India's mall media advertising landscape is undergoing a significant transformation, driven by changing consumer behavior, evolving retail ecosystems, and digital integration. As malls evolve into exp..

Festive seasons are retail goldmines. From Diwali and Christmas to Eid, Valentine’s Day, and Back-to-School sales, malls become hotspots of consumer activity. For brands, aligning media strategies wit..

Mall media has undergone a digital transformation, making it a prime advertising channel for reaching Gen Z and Millennials in 2025. These younger demographics are tech-savvy, experience-driven, and s..

In a digitally distracted world, capturing real consumer attention has become a major challenge for brands. XYZ Brand, a leading lifestyle apparel company, turned to mall media to bridge this gap—and ..

In the dynamic world of retail marketing, mall advertising has evolved beyond static visuals to embrace digital innovation. One of the most impactful trends leading this transformation is gamification..

As shopping malls evolve into immersive lifestyle destinations, mall media is undergoing a significant transformation. A major driver behind this evolution is DOOH—Digital Out-of-Home advertising—whic..

In today’s hyper-competitive retail landscape, advertisers are constantly looking for the most effective ways to capture consumer attention and convert footfall into sales. Two powerful touchpoints in..

In an era where consumer attention is fragmented across digital and physical spaces, mall advertising is undergoing a transformative shift. Brands are no longer relying on guesswork; instead, they are..

In the evolving landscape of retail marketing, mall media continues to thrive—powered not just by strategic placement, but by deep psychological principles that guide consumer behavior. Understanding ..

In 2025, mall media is no longer just about posters and billboards. It’s an immersive, data-driven ecosystem that blends digital innovation with human interaction. With malls transforming into lifesty..

The retail landscape is undergoing a digital revolution, and AI-powered advertising is at the heart of this transformation. Shopping malls, once dominated by static displays and printed hoardings, are..

As smart cities evolve, the role of malls is undergoing a digital transformation—and at the heart of this change are interactive kiosks and digital screens. These tech-forward tools are not just resha..

In 2025, mall advertising is enjoying a powerful resurgence. As traditional media channels evolve and digital spaces become increasingly saturated, brands are turning to high-footfall, immersive envir..

Mall media advertising is one of the most effective ways to engage a highly targeted audience in a controlled, brand-friendly environment. With thousands of footfalls daily, malls provide a golden opp..

In an age dominated by online shopping, the role of physical spaces in brand communication is evolving, not disappearing. Mall media — advertising within malls through digital screens, interactive dis..

As Direct-to-Consumer (D2C) brands continue to scale in a hyper-competitive e-commerce world, a new yet familiar frontier is emerging as a powerful offline growth strategy—mall advertising. Once domin..

In today’s competitive retail environment, location and context are everything when it comes to advertising impact. While both premium malls and local shopping centers offer brands access to high foot..

In today’s hyper-competitive retail landscape, mall advertising remains a potent tool for brands to capture attention and drive in-store footfall. With high dwell times, a targeted audience, and an im..

In an age of digital saturation, brands are turning to offline strategies that deliver tangible engagement and targeted reach. Among these, mall media has emerged as a powerful channel for hyper-targe..

In an era dominated by digital noise and fleeting attention spans, brands are constantly searching for ways to make their advertising more relevant and impactful. One strategy that's gaining serious m..

In an age where online shopping is booming, fashion brands face mounting pressure to attract customers to physical stores. This case study explores how VIVARE Fashion, a premium lifestyle apparel bran..

In the ever-evolving world of marketing, mall media campaigns have proven to be a powerhouse for brand visibility and consumer engagement. With the perfect blend of footfall, dwell time, and visual to..

Mall media has become a powerful channel in the advertising ecosystem, especially for brands seeking high-impact visibility in high-footfall locations. But while creative executions like escalator wra..

Mall media campaigns offer a unique and immersive way for brands to connect with consumers in high-traffic, high-dwell environments. However, like any marketing investment, measuring performance is es..

In the ever-evolving world of advertising, mall media has emerged as a powerful channel for brands looking to create immersive and memorable experiences. Unlike traditional media, mall environments of..

Mall media has long been a cornerstone of high-footfall brand advertising. But as consumer behavior shifts and expectations rise, static signage alone no longer cuts it. Today, mall media is evolving ..

In an age of omnichannel engagement and hyper-targeted advertising, 360-degree marketing campaigns have become the cornerstone of successful brand strategies. These campaigns aim to deliver a unified ..

In the competitive world of retail and branding, launching a new product or running a promotion requires more than just traditional advertising. Today, Mall Media has emerged as a powerful and immersi..

In today’s competitive marketing landscape, malls have transformed from retail spaces into immersive brand experience zones. Mall media campaigns offer a unique, high-engagement advertising opportunit..

As shopping malls continue their evolution into lifestyle hubs, mall advertising is undergoing a major transformation. No longer confined to static posters or conventional kiosks, mall media is becomi..

In an era dominated by fleeting digital impressions, mall media emerges as a powerful channel that captures consumer attention where it matters most—at the point of decision-making. But what makes mal..

In 2025, brands are redefining consumer engagement by tapping into one of the most immersive and effective platforms—mall media. As footfall in shopping malls continues to rise, advertisers are findin..

In the fast-evolving world of advertising, 2025 has seen a major shift in the way brands connect with their audiences. One trend that’s stealing the spotlight is Mall Media — a powerful fusion of reta..

In today’s fiercely competitive retail and advertising environment, brands are constantly seeking ways to connect with their target audiences in meaningful, immediate, and location-specific ways. One ..

In the ever-evolving landscape of advertising, Mall Media has transformed into a powerhouse for real-time, data-driven brand engagement. As malls grow into experience hubs rather than mere shopping de..

In today’s hyper-competitive market, launching a product or activating a brand requires more than traditional advertising—it demands immersive, high-impact experiences that create memorable impression..

In the evolving landscape of retail marketing, mall advertising remains one of the most effective touchpoints for brand visibility and consumer engagement. However, the strategies for luxury brands ve..

Fast-Moving Consumer Goods (FMCG) brands have long battled for consumer attention in saturated marketplaces. With traditional retail advertising avenues facing diminishing returns, the spotlight has s..

Festive seasons are more than just cultural celebrations—they’re golden opportunities for brands to connect with high-intent shoppers. In India, festivals like Diwali, Christmas, Eid, and Navratri dri..

Mall media campaigns have evolved far beyond banners and kiosks — they are now strategic tools rooted deeply in consumer psychology. Understanding how people think, feel, and behave in a shopping envi..

In the ever-evolving retail landscape, malls are becoming more than just shopping destinations—they are experience hubs. As brands compete for attention, interactive digital displays have emerged as a..

In 2025, mall advertising in India has evolved from being just a branding strategy to a high-performance media investment. With increasing footfalls, digital integrations, and data-backed targeting, s..

In 2025, mall media is not just an advertising tool—it's a strategic driver of the shopper journey, creating memorable brand touchpoints that influence purchasing decisions. With evolving consumer exp..

Mall advertising in India has evolved into a highly targeted and effective channel for brand engagement. With increasing footfalls, premium shopping experiences, and a captive audience, malls offer an..

Mall media has evolved into one of the most impactful advertising platforms for brands seeking high consumer engagement and sales conversion. With a captive audience in a buying mindset, malls offer u..

In today’s hyper-competitive entertainment landscape, movie studios and OTT platforms are exploring innovative ways to captivate audiences. One of the most effective yet underutilized channels for fil..

In today’s ultra-competitive Fast-Moving Consumer Goods (FMCG) landscape, capturing consumer attention requires more than flashy packaging or traditional advertisements. One of the most effective ways..

In the competitive world of retail marketing, branding in malls plays a pivotal role in attracting and retaining consumers. However, the approach to mall branding significantly differs depending on th..

In an era where consumer attention is fragmented and digital fatigue is real, lifestyle brands are turning to immersive, real-world strategies to connect with their audiences. At the forefront of this..

In an age where consumer attention is the new currency, static ads no longer make the cut. Brands that want to stand out must create dynamic, immersive experiences that captivate audiences and invite ..

As we step into the second half of the decade, shopping malls are reinventing themselves beyond retail—emerging as experiential, digital-savvy environments that offer brands unparalleled advertising o..