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Elyts Knowledge Center - location-based ads RSS Feed

09 Jul Top Innovations | Outdoor Advertising | Digital Marketing | Elyts
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Outdoor advertising (OOH) has evolved far beyond traditional billboards and static signage. In 2025, the industry is experiencing a technological renaissance driven by data, interactivity, sustainabil..
26 Jun Hyperlocal Targeting | OOH Media | Digital Marketing | Elyts
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In 2025, the world of Out-of-Home (OOH) advertising is more data-driven, intelligent, and localized than ever. Brands are now tapping into hyperlocal targeting to deliver highly relevant, location-spe..
17 Apr Crafting Contextual | OOH Messaging | Digital Marketing | Elyts
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Out-of-Home (OOH) advertising continues to evolve, with contextual messaging emerging as a key strategy for boosting engagement and conversion. As consumers navigate their daily environments, ads that..
10 Apr Wi-Fi Advertising | Malls Media | Digital Marketing | Elyts
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In an era where digital marketing channels are increasingly saturated, brands are constantly on the hunt for innovative ways to connect with their target audience. While social media, search engines, ..
26 Mar Geotargeting | Hyperlocal | Outdoor Advertising Success | Digital
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In the digital age, businesses are increasingly turning to geotargeting to enhance their outdoor advertising strategies. Geotargeting, the practice of delivering content to consumers based on their ge..
13 Mar AI | Transforming | Mall Digital Advertising | Elyts Branding
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The rapid advancement of artificial intelligence (AI) has revolutionized numerous industries, and digital advertising is no exception. Shopping malls, once dominated by static billboards and generic p..
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