Elyts Knowledge Center - immersive advertising RSS Feed

Advertising films, or AD films, have long been one of the most powerful storytelling tools for brands. In 2025, the industry is experiencing a transformation driven by new technologies, consumer behav..

In today’s competitive retail landscape, Augmented Reality (AR) and Virtual Reality (VR) are transforming how brands connect with consumers in malls. As footfall in shopping centres rebounds, mall med..

In 2025, mall media is undergoing a transformation, shifting from static displays to dynamic, tech-powered experiences that speak directly to digital natives—especially Gen Z. This generation, born be..

Out-of-Home (OOH) advertising has entered a dynamic new era with the advent of 3D installations. No longer limited to flat billboards or traditional posters, brands are turning public spaces into imme..

In today’s fast-paced digital world, attention is the new currency. Nowhere is this more evident than in the realm of gaming and live sports, where viewers are hyper-engaged, emotionally invested, and..

In the ever-evolving landscape of advertising, 3D digital billboards have emerged as the next frontier in out-of-home (OOH) marketing. These futuristic displays are turning heads in major cities like ..

In the ever-evolving world of advertising, businesses are constantly on the lookout for new and effective ways to reach their target audiences. While digital and social media platforms have dominated ..

Outdoor advertising has long been a powerful medium for brands to capture audience attention. Billboards, transit ads, and digital screens are effective in reaching large audiences, but with the adven..

Augmented Reality (AR) has revolutionized digital advertising, allowing brands to create immersive and interactive experiences for their audiences. In the competitive world of sports branding, AR is a..

The digital advertising landscape is undergoing a significant transformation with the rise of interactive storytelling ads. As consumers become more engaged with personalized and immersive experiences..

In the ever-evolving world of marketing, brands are constantly seeking innovative ways to capture consumer attention. Traditional billboards, while still effective, have seen a revolutionary transform..

In today's fast-evolving digital landscape, advertising agencies are constantly searching for innovative ways to engage consumers and create immersive brand experiences. Augmented Reality (AR) and Vir..

The world of advertising is undergoing a seismic shift as technology advances at an unprecedented pace. With artificial intelligence (AI), virtual reality (VR), and other cutting-edge innovations, ad ..

In recent years, the advertising world has undergone a digital transformation, with new technologies paving the way for more engaging and innovative ways to connect with consumers. Among these, Augmen..

In the fast-paced world of advertising, capturing consumer attention has become an increasingly challenging task. Traditional advertising methods often struggle to compete with the allure of digital m..