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Elyts Knowledge Center - gender equality in sports RSS Feed

30 Aug Sports Media | Women’s Sports | Driving Equality | Digitally
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In recent years, the landscape of sports media has undergone a seismic transformation, with women’s sports finally receiving the spotlight they deserve. As we move into 2025, the push for equality and..
18 Aug Women | Sports Media | Breaking Barriers | Digital Marketing
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For decades, sports media has been largely male-dominated, both on and off the screen. However, times are changing as women continue to make their mark in journalism, broadcasting, commentary, and pro..
17 Jul Women’s Leagues | Sports Media Investments | Digital Marketing
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The global sports media landscape is undergoing a significant transformation, and at the forefront of this evolution are women’s leagues. Once sidelined by limited coverage and lower commercial intere..
05 Jun Women's Sports Media | Brand Sponsorship | Digital Marketing
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The media landscape around sports is undergoing a seismic shift — and at the forefront of this change is the meteoric rise of women’s sports. Once sidelined or underrepresented, female athletes and co..
08 Feb Sports Sponsorship | Women’s Sports | Digital Marketing | Elyts
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In recent years, women’s sports have witnessed a remarkable surge in popularity, driving increased media coverage, fan engagement, and commercial investments. As brands recognize the untapped potentia..
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