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In the age of social media and digital advertising, many believe that traditional media is losing its influence. However, when it comes to political campaigns and elections, mainline media—such as tel..

In a nation as diverse and populous as India, political communication is as much an art as it is a strategy. While digital media is booming, mainline media—comprising television, radio, and print—rema..

In a digital-dominated era, mainline media—comprising television, radio, and print—still plays a vital role in political campaigns. While social media has surged in popularity, traditional media conti..