Elyts Knowledge Center - digital vs traditional RSS Feed

In an era dominated by social media ads, influencer marketing, and AI-driven digital campaigns, many brands assume that traditional advertising has lost its relevance. However, mainline media advertis..

In today’s competitive market, businesses face a crucial decision when it comes to choosing the right advertising partner: digital advertising agencies or traditional advertising agencies. Both approa..

In the fast-evolving world of advertising, the way brands distribute their ad films is undergoing a dramatic transformation. With the rise of Over-the-Top (OTT) platforms like Netflix, Amazon Prime Vi..

The Indian sports media landscape is undergoing a seismic shift. Once dominated by traditional television networks, the battleground is now shared with a formidable new contender — OTT (Over-The-Top) ..

In today’s digital-first marketing landscape, where programmatic ads, social media campaigns, and influencer collaborations dominate brand strategies, the relevance of mainline media advertising is of..

In an era dominated by smartphones, social media, and on-demand content, it's easy to assume that traditional or mainline media has lost its place. However, despite the rapid rise of digital platforms..

In today's digital-first world, conversations around marketing often focus on social media, influencer campaigns, and online ads. Yet, there's a powerful segment of advertising that still holds its gr..

In an era dominated by smartphones, social media algorithms, and on-demand content, the relevance of traditional or mainline media is often questioned. However, despite the rapid evolution of digita..

In the ever-changing world of marketing, advertising agencies have undergone a significant transformation over the years. From traditional methods that relied on print media and TV commercials to the ..