Elyts Knowledge Center - digital transformation RSS Feed
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The modern sports arena is no longer just a venue to watch a match — it is becoming a smart, immersive entertainment hub. Driven by technological advancements, connected stadiums are revolutionizing h..
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As technology continues to evolve, mainline media is entering a transformative era. Traditional platforms like TV, radio, print, and outdoor advertising are no longer operating in isolation — they are..
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In today’s marketing landscape, the boundary between traditional and digital media continues to blur. While mainline media—like television, print, and outdoor advertising—still commands mass reach and..
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In an era dominated by digital media, traditional newspapers face the challenge of staying relevant while maintaining their core readership. The solution? Hybrid media—a strategic fusion of print and ..
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As the digital wave continues to reshape global communication, mainline media—including television, print, and radio—has entered a new phase of evolution. In 2025, the convergence of traditional and d..
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Out-of-Home (OOH) advertising has always been one of the most impactful mediums for brands to capture consumer attention. From towering billboards along highways to posters in metro stations, OOH has ..
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In today’s fast-evolving media landscape, the dominance of streaming services such as Netflix, Amazon Prime, and Disney+ has transformed the way audiences consume content. While digital platforms thri..
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Mainline media—encompassing television, radio, newspapers,
and magazines—has long been the backbone of brand communication. For decades,
it dominated how consumers discovered products, engaged with br..
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In the fast-paced digital era, where news travels at the
speed of a swipe and stories vanish in 24 hours, traditional print media has
been pushed to the sidelines. Yet, instead of fading into obscurit..
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The sports media industry is undergoing a seismic shift, and
at the center of this evolution is Artificial Intelligence (AI). With billions
of viewers across the globe and ever-increasing competition ..
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The advertising industry is undergoing a rapid
transformation, and at the heart of this evolution lies Artificial Intelligence
(AI). By 2025, AI is no longer just a buzzword—it's a powerful tool that'..
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The media landscape is evolving rapidly, with digital
transformation redefining how consumers interact with traditional forms of
media. TV, print, and radio, once seen as the dominant forces in the me..
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In an era where technology is redefining consumer
experiences, QR code campaigns in malls have emerged as a powerful tool to
bridge the gap between the physical and digital worlds. With smartphones
be..
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In today’s hyper-connected world, the rules of branding have
undergone a radical shift. The digital age hasn’t just introduced new
platforms—it has redefined how brands are born, built, and sustained...
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In the heart of every bustling city, the skyline is no
longer just concrete, steel, and glass—it's rapidly becoming a canvas for
digital imagination. Augmented Reality (AR) billboards are redefining w..
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In an increasingly digital world, print advertising
continues to hold significant value. However, to remain relevant and engaging,
traditional print media has integrated modern technology. One such in..
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In an era where digital transformation is reshaping
industries, retail advertising is no exception. The emergence of LED displays
in malls is revolutionizing how brands interact with consumers, offeri..
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In an era dominated by digital advancements, traditional
print media has faced significant challenges. However, instead of fading into
obscurity, print media is evolving by integrating digital strateg..
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In today’s fast-paced digital world, businesses are
constantly looking for innovative ways to improve customer experiences.
AI-powered kiosks have emerged as a game-changer across various industries,
..
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The world of retail is evolving rapidly, and shopping malls
are at the forefront of this transformation. As consumer behavior shifts, mall
branding strategies have had to adapt, embracing innovative t..
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In today’s digital-driven world, malls are evolving into
experiential hubs where brands must leverage innovative solutions to capture
customer attention. Digital signage has emerged as a powerful tool..
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In today's fast-paced digital landscape, technology has
revolutionized how fans interact with their favorite brands, sports teams,
artists, and entertainment platforms. Fan engagement has evolved from..
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In the world of sports, media rights are one of the most
lucrative sources of revenue for leagues, teams, and broadcasters. These
rights, which grant broadcasters the exclusive permission to air games..
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In the ever-evolving world of digital marketing, businesses
are constantly looking for ways to achieve better results while optimizing
their marketing budgets. In Ahmedabad, one of India's bustling hu..
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Mathura, the sacred birthplace of Lord Krishna and one of
India’s most renowned spiritual destinations, is known for its vibrant temples,
ancient culture, and rich history. But today, Mathura is embra..
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In recent years, the digital revolution has taken root in
unexpected places, transforming traditional hubs into modern epicenters for
online growth and engagement. Mathura, one of Uttar Pradesh’s most..
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Agartala, the capital city of Tripura, has long been
celebrated for its rich heritage and cultural significance. In recent years,
however, Agartala has emerged as a growing digital hub, with businesse..
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Nestled on the southeastern coast of Andhra Pradesh,
Machilipatnam is more than just a historic port town with scenic beaches and a
rich cultural legacy. In recent years, the town has evolved into a b..
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In recent years, the small coastal town of Machilipatnam in
Andhra Pradesh has evolved into a bustling hub for digital growth, innovation,
and entrepreneurship. Known for its rich history, picturesque..
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Asansol, a bustling city in West Bengal, is renowned for its
rich industrial heritage, with major sectors like steel, coal, and engineering
fueling the local economy. However, the winds of change are ..
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Asansol, one of the largest and most industrially
significant cities in West Bengal, has long been known for its steel, coal, and
engineering industries. As the city continues to grow and evolve, a ne..
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Puducherry, or Pondicherry as it was once known, stands as a
captivating blend of Indian culture and French charm. This coastal Union
Territory in southern India is famed for its French-inspired archi..
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Karimnagar, known for its rich cultural legacy and iconic
monuments, has always been a testament to Telangana's vibrant heritage. But
today, the city is making strides not only as a historical treasur..
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Karimnagar, a city with a rich cultural legacy in Telangana,
is fast evolving as a hub of digital transformation. Known for its historical
sites, vibrant festivals, and rich heritage, Karimnagar is no..
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Bellary, a city famously known for its steel industry, has
undergone a remarkable transformation over the past decade. As traditional
industries thrive, Bellary has also embraced the power of the digi..
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Karnataka’s Bellary, often hailed as the state’s "Steel
City" due to its prominent steel and iron industry, is witnessing an
exciting shift in its business landscape. The city, known for its industria..
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Nestled along the banks of the Godavari River, Rajahmundry
is a city that effortlessly blends the old with the new. Known for its rich
cultural heritage, beautiful temples, and vibrant festivals, this..
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Andhra Pradesh, renowned for its rich cultural heritage and
historical significance, is increasingly embracing the digital era.
Rajahmundry, a prominent city in the state, is at the forefront of this
..
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Nestled in Telangana, Warangal is a city rich in ancient
heritage and architectural wonders, tracing back to the Kakatiya dynasty. But
this historic city is not just about ancient temples and forts; t..
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As businesses across the globe embrace the digital era,
Nagercoil—a charming city near the southern tip of India—has become a
surprising but noteworthy player in the digital marketing scene. Known for..
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As digital landscapes evolve, cities across India are
tapping into technology to create business opportunities and enhance
visibility. Tumkur, an emerging hub in Karnataka, has embraced this digital
s..
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As digital transformation sweeps across India, even smaller
cities are embracing the change with remarkable enthusiasm. Tumkur, a prominent
educational hub in Karnataka, is one such city making signif..
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Alwar, a gem in the crown of Rajasthan, has long been known
for its majestic forts, royal palaces, and historical heritage. But now, it’s
also gaining recognition for something new: its rise as a digi..
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Rajasthan, a land steeped in history, culture, and natural
beauty, is now embracing the future with a digital transformation. One of its
most iconic symbols, the Tiger Gate of Alwar, is increasingly b..
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Karnal, famously known as the "Rice Bowl of
Haryana," has long been associated with rich, fertile agricultural lands
that produce some of the finest Basmati rice in the world. However, as the
world pr..
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Bilaspur, traditionally known for its rich bauxite deposits
and industrial growth, is now seeing a new kind of resource powering its
transformation: digital technology. Often regarded as one of Chhatt..
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Ambala, historically known for its military base and
strategic importance, has emerged as an unexpected yet powerful hub for digital
innovation. Once recognized solely for its Cantonment—the oldest in..
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Ambala, often recognized as Haryana's "Cantt
City," is a dynamic hub known for its rich historical significance and
strategic military base. However, over the last few years, Ambala has
transformed in..
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Saharanpur, a city in Uttar Pradesh, has long been
synonymous with exquisite woodcraft, earning its reputation as the woodcraft
hub of India. Known for its intricate designs and craftsmanship, Saharan..
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Thanjavur, a city steeped in rich cultural heritage and
history, is renowned for its temples, traditional art forms, and classical
music. Known as the "Rice Bowl of Tamil Nadu" and the cultural
capita..
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Nestled in the heart of Tamil Nadu, Thanjavur is often
regarded as the cultural capital of the state. With its rich history, vibrant
arts, and architectural marvels like the Brihadeeswarar Temple, it ..
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Kottayam, a picturesque town nestled in Kerala’s backwaters,
is renowned for its rich literary heritage and cultural influence. Over the
years, however, Kottayam has transformed into a thriving hub fo..
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Kottayam, often referred to as the "Literary
Capital" of Kerala, is a town known for its deep-rooted literary
traditions, thriving Malayalam literature, and rich cultural heritage. Over the
years, Kot..
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In recent years, the digital landscape in India has
experienced a remarkable transformation. Businesses, both small and large, have
recognized the power of digital marketing in reaching broader audien..
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Durgapur, renowned as an industrial hub in West Bengal, has
evolved rapidly with the digital revolution sweeping across India. Known for
its steel and power industries, Durgapur is now seeing a signif..
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Siliguri, a vibrant city nestled in the foothills of the
Eastern Himalayas, has long been known as the gateway to Northeast India. Its
strategic location, rich cultural heritage, and growing infrastru..
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Siliguri, often referred to as the "Gateway to the
Northeast," is a strategic location where the bustling city life of West
Bengal meets the serene beauty of the northeastern states of India. Over the..
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Firozabad, famously known as the "Glass City" of
India, has long been synonymous with the art of glassmaking. From vibrant
bangles to exquisite glassware, the city’s craftsmanship has made its mark on..
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In recent years, Rohtak, a vibrant city in Haryana, has
witnessed a remarkable transformation in its business landscape. As the digital
revolution continues to reshape industries worldwide, Rohtak's b..
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Kurnool, often known as the 'Gateway City of Andhra
Pradesh,' is witnessing an exciting transformation as it enters the digital
era. With the rapid rise of internet connectivity, social media platform..