Elyts Knowledge Center - digital media RSS Feed

In today's fast-paced digital age, sports media has evolved into a powerful marketing channel that goes far beyond just game highlights and post-match analysis. It has become a dynamic platform for br..

In today’s hyperconnected world, consumers interact with brands across multiple touchpoints—TV ads, social media, billboards, search engines, websites, and more. To stand out, brands can no longer rel..

As the digital age continues to reshape the media landscape, the once-dominant forces of traditional media—TV, radio, and print—are experiencing a resurgence in 2025. Despite predictions of their demi..

In today’s rapidly evolving marketing landscape, the debate between Mainline Media vs Digital Media is more relevant than ever. As brands navigate tighter budgets, diversified audiences, and rapid tec..

In an age where digital marketing dominates, one format continues to hold its ground—and evolve: Digital Out-of-Home (DOOH) advertising. From glowing billboards in Times Square to dynamic displays in ..

In the bustling heart of modern cities, where attention spans are short and the competition for consumer eyeballs is fierce, Digital Out-of-Home (DOOH) advertising is reshaping how brands connect with..

In today's competitive and fragmented media landscape, brands can no longer rely on a single advertising channel to capture consumer attention. With the rapid evolution of technology and consumer beha..

In today’s competitive marketing landscape, businesses are constantly challenged with an important decision: Should they invest in traditional mainline media or go digital? Both platforms offer unique..

The way audiences consume sports content has changed dramatically over the past few decades. From traditional radio commentaries to immersive virtual reality experiences, sports broadcasting has under..

In today’s fast-evolving marketing landscape, the debate between mainline media vs digital media continues to be a focal point for brands seeking the best ROI. With businesses striving to optimize vis..

In today’s fast-paced digital age, it’s easy to assume that traditional print media has become obsolete. However, savvy marketers know that combining print and digital media creates a powerful synergy..

In an age dominated by digital platforms and streaming services, many marketers are questioning the relevance of FM radio advertising. Despite the rise of digital media, FM radio continues to hold a u..

In the ever-evolving landscape of digital marketing, 2025 presents new challenges and opportunities for brands aiming to make a lasting impact. Digital media planning remains at the heart of crafting ..

In today’s rapidly evolving digital landscape, effective marketing strategies are more important than ever. One of the key approaches that businesses are leveraging to connect with specific target gro..

In today’s fast-evolving media landscape, where streaming platforms are gaining traction and traditional TV viewership is on the decline, it might seem that TV show sponsorships are becoming less rele..

The advertising industry is in a constant state of evolution, driven by technological advancements and shifting consumer behaviors. Among these transformations, digital media buying has emerged as a c..

In today’s dynamic retail landscape, standing out in a crowded market is essential for brands. While online advertising has its perks, leveraging mall media as part of your retail marketing strategy c..

In today’s ever-evolving world of marketing, businesses have a multitude of options to choose from when selecting advertising channels. Two of the most prominent options are outdoor advertising and di..

In recent years, digital media has revolutionized the way brands connect with audiences, and sports sponsorships are no exception. As traditional forms of media such as television and print decline in..