Elyts Knowledge Center - digital advertising RSS Feed

In 2025, short-form video marketing has become the most powerful and fast-growing format in the digital advertising ecosystem. With attention spans shrinking, mobile usage rising, and algorithms favor..

As cities evolve into hyper-connected ecosystems, the advertising landscape is undergoing a profound transformation. Smart Cities—powered by IoT, data analytics, AI, and digital infrastructure—are giv..

In 2025, brand storytelling has entered a new era—one where influencers are not just endorsers but central characters in ad films. As consumer behavior shifts toward authenticity, relatability, and cr..

In the fast-growing digital retail landscape, Direct-to-Consumer (D2C) brands are redefining how products reach customers. Competition is fierce, attention spans are shrinking, and consumers expect br..

In today’s crowded advertising landscape, brands are not just competing for attention—they are competing for emotions. While visuals attract the eye, it is music and sound design that create the emoti..

In today’s hyper-digital world, consumer behaviour is influenced not just by what brands say, but how they say it. Creative ad films—crafted with compelling storytelling, strong emotions, and immersiv..

In a world overloaded with digital noise, short attention spans, and rapid-fire content consumption, brands continue to struggle to stay memorable. Yet one format still stands strong in 2025 as the un..

In today’s hyper-competitive digital world, ad films are no longer just short promotional videos—they’re immersive brand stories crafted with precision, creativity, and cutting-edge technology. Modern..

In the fast-evolving world of advertising, the contrast between performance marketing agencies and traditional agencies is becoming sharper than ever. With brands seeking measurable outcomes, optimize..

Out-of-Home (OOH) advertising has long been one of the most powerful ways for brands to connect with audiences in the real world. But as digital transformation accelerates, OOH agencies are evolving a..

In today’s hyper-competitive digital landscape, brands need more than traditional advertising to cut through the noise. Programmatic advertising—once considered a complex, data-heavy concept—has becom..

In today’s competitive digital landscape, advertising agencies no longer rely on assumptions or creative instincts alone. Instead, they leverage data-driven marketing to design accurate strategies, op..

Artificial Intelligence (AI) is no longer a futuristic buzzword in the advertising world—it's now the engine powering creativity, targeting, optimisation, and overall agency performance. In 2025, agen..

In today’s fast-paced digital world, the true power of advertising lies in creating viral ad films that capture hearts, spark conversations, and spread across platforms like wildfire. A viral ad film ..

In today’s digital-first world, the art of storytelling has evolved dramatically. With attention spans getting shorter and competition for engagement getting fiercer, brands are turning to short-form ..

In today’s competitive marketing landscape, brands have a plethora of advertising channels to choose from. Among them, Mainline Media and Digital Advertising are two prominent options. While both serv..

Out-of-Home (OOH) advertising has entered a golden era of transformation. With rapid technological advancements, data-driven insights, and the fusion of digital and physical worlds, OOH media in 2025 ..

Out-of-Home (OOH) advertising has come a long way from traditional billboards and posters. Today, mall media is rapidly becoming the most effective OOH strategy, offering brands a unique way to engage..

The shopping mall experience is no longer just about retail—it’s about creating an immersive, tech-driven environment where brands connect with consumers in real time. As digital technology takes cent..

Digital Out-of-Home (DOOH) advertising has transformed the outdoor advertising landscape over the last decade. Traditional billboards have evolved into dynamic, data-driven displays that interact with..

The advertising landscape is evolving at a breathtaking pace, and the metaverse is emerging as a revolutionary platform for brands to connect with consumers. By merging virtual reality (VR), augmented..

Artificial Intelligence (AI) is reshaping the advertising and filmmaking industries at an unprecedented pace. Once seen as a futuristic concept, AI is now an integral tool that enhances creativity, ac..

In today’s fast-paced digital landscape, brands no longer rely solely on television for advertising. YouTube, Instagram Reels, and OTT platforms have become essential channels for reaching audiences d..

In the ever-evolving world of marketing, brands constantly face one critical question — Should they invest more in Mainline Media or Digital Advertising? As consumer behavior shifts and technology adv..

In today’s retail landscape, mall media has evolved into a powerful tool for brands to engage customers and enhance their shopping experience. As consumers spend more time in malls for leisure, dining..

The rise of smart cities has reshaped how urban populations interact with their environment, businesses, and public services. By integrating technology, data, and connectivity, cities are becoming mor..

In today’s fast-paced digital world, advertising is no longer limited to static visuals or plain text. Brands are constantly competing for attention, and creative storytelling has become the key to st..

In today’s fast-evolving marketing landscape, influencer partnerships have emerged as a critical element of advertising agency strategies. With social media platforms shaping consumer behavior, brands..

In today’s fast-evolving digital world, businesses are seeking advertising strategies that guarantee measurable results. This demand has given rise to performance marketing agencies—specialized firms ..

In today’s fast-paced digital world, advertising is no longer about guesswork or broad assumptions. Modern advertising agencies are increasingly relying on data-driven strategies to craft campaigns th..

In the ever-evolving world of advertising, businesses are often faced with a crucial decision: Should they partner with a digital-first agency or stick with a traditional advertising agency? Both mode..

The advertising world is evolving at lightning speed, driven by technology, changing consumer behaviors, and new media platforms. For brands to stay competitive, partnering with advertising agencies t..

The world of advertising in 2025 has redefined creativity, blending storytelling with cutting-edge technology to create unforgettable campaigns. From emotionally charged narratives to AI-powered visua..

The advertising world is evolving at a rapid pace, and ad films are no exception. What once relied heavily on traditional filmmaking techniques is now being reshaped by Artificial Intelligence (AI) an..

In today’s fast-paced retail environment, traditional advertising methods are evolving at an unprecedented rate. Mall media—advertising platforms within shopping malls—is undergoing a significant tran..

Shopping malls have long been a central part of urban lifestyles, offering consumers a mix of retail, entertainment, and dining experiences. However, the role of malls is evolving rapidly. Today, mall..

In today’s fast-evolving marketing landscape, brands face an important question: should they invest in traditional ad films or leverage influencer creatives? Both strategies offer unique advantages, b..

In today’s dynamic marketing world, brands face a crucial question: Should they invest in high-production ad films or leverage influencer-driven creatives? Both strategies hold immense potential, but ..

In today’s fast-paced digital landscape, attention spans are shrinking, and brands are under pressure to capture audience interest within seconds. This has led to the surge of short-form ad films—bite..

Advertising has always been about storytelling, but in 2025, ad films are taking creativity, technology, and consumer psychology to new heights. With audiences craving personalized, immersive, and mea..

In the advertising landscape, television has always been a powerhouse of influence. From prime-time shows to sporting events, TV commercials have historically shaped consumer behavior on a massive sca..

In today’s fast-paced digital ecosystem, the lines between traditional advertising and digital marketing are blurring. Consumers no longer engage with brands solely through television commercials or p..

The advertising landscape has undergone a massive transformation over the last decade. Once dominated by billboards, TV commercials, and print ads, the industry now sees an ever-increasing shift towar..

In today’s business landscape, sustainability is no longer just a buzzword—it has become a necessity for brands to remain competitive and relevant. Consumers are more conscious than ever about the env..

In today’s competitive market, advertising is no longer about choosing one medium over another—it’s about creating the right balance. Mainline media and social media both play crucial roles in shaping..

In today’s highly competitive business landscape, advertising is no longer about guesswork or creative instincts alone. Data analytics has transformed how advertising agencies plan, execute, and measu..

In today’s competitive market, businesses face a crucial decision when it comes to choosing the right advertising partner: digital advertising agencies or traditional advertising agencies. Both approa..

The advertising world has always thrived on change, but 2025 marks a turning point where technology, consumer behavior, and market dynamics are redefining the very essence of agencies. Traditional mod..

In today’s hyper-competitive digital marketplace, creativity and innovation are the driving forces behind impactful advertising. One of the biggest game-changers in recent years has been the use of 3D..

Ad films have long been one of the most powerful tools for brands to capture attention, communicate value, and influence consumer behavior. But creating an impactful advertisement isn’t just about pre..

In today’s fast-paced digital landscape, where scrolling has become second nature, brands are constantly fighting for consumer attention. Among the many strategies marketers employ, short-form ad film..

In today’s fast-paced digital era, consumers are constantly exposed to countless advertisements. Yet, only a few manage to stand out and leave a lasting impression. The secret behind these memorable a..

In today’s dynamic advertising landscape, ad films are no longer confined to traditional storytelling methods. With rapid technological advancements, the industry is experiencing a creative revolution..

In today’s digital-first world, storytelling has become one of the most powerful tools in advertising. Gen Z and Millennials—two of the most influential consumer groups—are not just looking for produc..

In today’s mobile-first era, where digital ads dominate screens and attention spans are shorter than ever, outdoor and transit advertising may seem old-fashioned. However, these traditional mediums co..

In today’s dynamic advertising landscape, brands are constantly navigating the delicate balance between mainline media (traditional channels like television, radio, print, and outdoor) and digital med..

In today’s fast-paced advertising ecosystem, digital channels dominate conversations around marketing strategies. With data-driven targeting, personalization, and measurable ROI, digital advertising h..

In today’s fast-paced digital landscape, advertising has evolved beyond traditional boundaries. With social media, programmatic ads, and influencer marketing capturing much of the spotlight, many beli..

In today’s fast-paced digital world, audiences no longer want to just watch advertisements—they want to experience them. The rise of interactive and AR/VR advertisement films is transforming tradition..

In today’s fast-paced digital era, advertising has moved beyond traditional storytelling. Brands are no longer limited to live-action shoots or simple visuals — they are harnessing the power of animat..