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Mainline media, including television, radio, and print, has long been a cornerstone of brand advertising. However, the advent of artificial intelligence (AI) and data analytics is reshaping how media ..

The sports media landscape is undergoing a major transformation driven by data and personalization. Today’s sports fans no longer settle for one-size-fits-all coverage. They expect content that reflec..

As the advertising world continues to evolve, 2025 marks a transformative year for mainline media, also known as traditional media. While digital platforms have been on a meteoric rise, mainline media..

In the ever-evolving landscape of media and advertising, traditional media planning has witnessed a revolutionary transformation with the integration of Artificial Intelligence (AI). Media planners, o..