Elyts Knowledge Center - data-driven ads RSS Feed

How Programmatic DOOH is Redefining Real-Time AdvertisingIn the fast-changing world of outdoor media, Programmatic Digital Out-of-Home (pDOOH) is becoming a game-changer. It combines automation, AI, a..

Outdoor advertising has always been a powerful medium to capture public attention, especially in high-traffic urban locations. But as technology evolves and consumer behavior becomes more data-driven,..

The advertising landscape has undergone a significant transformation in recent years. Traditional ad agencies that focused on brand awareness and impressions are now facing competition from performanc..

In today’s fast-paced retail environment, malls remain a hub of activity, offering opportunities for brands to connect with diverse audiences. However, the effectiveness of advertisements in these bus..

The digital age has transformed the sports industry, with Fantasy Sports platforms gaining massive popularity among enthusiasts. These platforms allow players to engage with their favorite sports in a..