Elyts Knowledge Center - consumer engagement RSS Feed

In today’s competitive market, brands are constantly searching for innovative ways to engage with their audiences. Traditional advertising methods, such as television commercials and digital ads, are ..

In today’s highly competitive marketplace, brand loyalty is essential for long-term success. Consumer engagement is the key to fostering strong relationships with customers and ensuring they remain co..

In today's fast-paced digital world, consumers are bombarded with countless advertisements, making it increasingly difficult for brands to stand out. Traditional marketing tactics often struggle to ma..

In an era where digital advertising and social media have transformed the marketing landscape, one might assume that traditional TV commercials are losing relevance. However, the 30-second TV commerci..

Creating a compelling TV commercial script requires a blend of creativity, strategic thinking, and an understanding of consumer psychology. A well-crafted script can captivate audiences, reinforce bra..

In the dynamic world of advertising, storytelling has emerged as a powerful tool to captivate audiences and create lasting impressions. TV commercials, in particular, leverage the art of storytelling ..

In the ever-evolving world of marketing, brands are constantly searching for innovative ways to capture consumer attention. One of the latest trends gaining significant traction is in-mall digital adv..

In today’s competitive marketing landscape, businesses are constantly looking for the most effective advertising strategies to capture consumer attention and drive sales. Among the various advertising..

The retail landscape is evolving rapidly, and digital transformation is at its core. Among the most significant advancements in retail advertising is the rise of in-mall digital screens. These dynamic..

In today's rapidly evolving digital landscape, traditional advertising methods are no longer sufficient to capture the attention of modern consumers. The shift towards a digital-first approach has bec..

In the ever-evolving world of marketing, brands constantly seek innovative ways to capture consumer attention. One such powerful yet often underutilized strategy is mall escalator branding. As shoppin..

In today’s fast-evolving retail landscape, luxury brands face increasing pressure to stand out in a competitive market. One powerful strategy that has emerged is the use of mall media—an integrated ma..

Outdoor advertising has long been a powerful medium for brands to capture audience attention. Billboards, transit ads, and digital screens are effective in reaching large audiences, but with the adven..

In today’s highly competitive marketplace, building trust with consumers is essential for any brand’s long-term success. Trust influences purchasing decisions, fosters customer loyalty, and enhances b..

In today’s digital-driven world, brands are constantly competing for consumer attention. While online advertising is dominant, print advertisements continue to play a crucial role in establishing a tr..

Augmented Reality (AR) is rapidly transforming the way businesses interact with consumers, and mall advertising is no exception. By blending digital content with the physical world, AR is enhancing sh..

Shopping malls have long been prime locations for advertising, offering businesses access to high foot traffic and a captive audience. Traditionally, static billboards and posters were the go-to adver..

In the digital age, where e-commerce continues to thrive, shopping malls are redefining their approach to attract and engage consumers. One of the most effective strategies is experiential marketing—a..

In the digital age, where e-commerce continues to thrive, shopping malls are redefining their approach to attract and engage consumers. One of the most effective strategies is experiential marketing—a..

In today's competitive marketing landscape, brands are constantly seeking innovative ways to connect with consumers. One often-overlooked yet highly effective advertising medium is mall food court adv..

Digital Out-of-Home (DOOH) advertising has emerged as a game-changer in the marketing landscape, revolutionizing how brands interact with consumers. With the integration of advanced technology, real-t..

In today's competitive retail landscape, businesses must leverage every available channel to capture shopper attention and drive sales. One of the most effective yet underutilized tools is mall media...

In today’s highly competitive market, brands are constantly seeking innovative ways to engage with consumers. Experiential mall advertising has emerged as a powerful strategy that transforms tradition..

In today’s crowded marketplace, where consumers are bombarded with thousands of messages every day, standing out has become a challenge for brands. One effective way to capture attention and connect w..

In the fast-paced world of advertising, storytelling has emerged as a crucial element in the success of TV commercials. A well-crafted narrative has the power to engage audiences, evoke emotions, and ..

Television commercials have long been a powerful medium for brands to connect with audiences, build brand identity, and drive sales. Over the years, some commercials have transcended mere advertising ..

In an era where digital marketing dominates the advertising landscape, traditional advertising channels still hold significant value. One such powerful yet often underestimated medium is mall media. M..

In today's fast-evolving digital landscape, brands are constantly seeking innovative ways to engage consumers and create memorable experiences. One of the most exciting advancements in advertising is ..

In today’s fast-paced digital era, consumer engagement is evolving rapidly, and brands are constantly seeking innovative ways to capture their audience’s attention. One of the most transformative adva..

In today's dynamic marketing landscape, diversity and inclusion (D&I) have become essential components of successful advertising strategies. Consumers increasingly expect brands to reflect and celebra..

In today’s digital-first world, businesses often focus on online advertising to reach their target audience. However, print advertising remains a powerful tool for building brand trust. Unlike digital..

In a world where digital marketing dominates, print advertisements still hold a significant place in brand promotion. One of the most effective ways to capture audience attention and create a lasting ..

In the competitive landscape of digital marketing, visual appeal plays a crucial role in capturing audience attention. Digital billboards, as a form of high-impact advertising, leverage colors and vis..

In the fast-paced world of advertising, capturing the attention of your audience is only half the battle. The real challenge lies in creating an emotional connection with consumers. Emotional connecti..

In today’s fast-paced digital world, consumers are bombarded with advertisements every day. With the sheer volume of content competing for attention, brands must find a way to stand out and make a las..

In the ever-evolving digital landscape, where online marketing dominates the advertising industry, one might wonder: Is print advertising still relevant in 2025? Despite the rise of digital platforms,..

In the rapidly evolving retail landscape, where consumers are more digitally connected than ever, brands must find innovative ways to capture attention and engage shoppers. Traditional print ads, stat..

In the competitive world of modern marketing, capturing consumer attention is only half the battle. Building loyalty is where the true value lies. Emotion-driven advertising has emerged as a powerful ..

In today’s rapidly evolving advertising landscape, brands are constantly seeking new ways to capture their audience’s attention and maximize engagement. One of the most exciting innovations in outdoor..

In the fast-paced world of modern advertising, capturing consumer attention has become increasingly challenging. Traditional marketing tactics no longer suffice in an era where audiences crave meaning..

In an era where digital transformation has reshaped the retail landscape, the role of retail media solutions has emerged as a critical factor in driving foot traffic to physical stores. These solution..

The global retail landscape has undergone a seismic shift in recent years, with the COVID-19 pandemic acting as a catalyst for change. Malls, once bustling hubs of social and commercial activity, face..

In today’s fast-paced digital world, grabbing and retaining consumer attention is a daunting challenge for brands. The advertising landscape has evolved, with audiences increasingly expecting engaging..

In today’s ever-evolving digital landscape, traditional advertising methods are becoming less effective. Consumers are bombarded with a flood of advertisements every day, leading to ad fatigue and res..

In today’s rapidly evolving marketing landscape, interactive mall advertisements are emerging as a transformative medium to captivate and engage consumers. Traditional static billboards and posters ar..

In today’s rapidly evolving marketing landscape, traditional advertising methods are giving way to more dynamic, interactive, and tech-savvy alternatives. One of the most noteworthy trends is the rise..

In the fast-paced world of advertising, capturing consumer attention has become an increasingly challenging task. Traditional advertising methods often struggle to compete with the allure of digital m..

In today’s highly competitive and fast-paced advertising landscape, brands are constantly seeking innovative ways to capture their audience's attention and make a lasting impact. One of the most power..

In today’s competitive landscape, brands are continuously seeking innovative ways to connect with their target audience. One strategy that has gained significant traction is mall event sponsorships. M..

In today’s hyper-connected, digital world, marketers often assume that traditional methods like direct mail are outdated or ineffective. However, recent trends suggest that direct mail is far from obs..

In today’s fast-paced digital world, businesses are constantly searching for innovative ways to engage their audience and stand out from the competition. Among the many strategies available, one of th..

In an era where digital transformation is reshaping industries, the retail sector is witnessing a revolution in how brands connect with consumers. One of the most notable trends is the rise of interac..

In the rapidly evolving advertising landscape, Digital Out-of-Home (DOOH) advertising has emerged as a game-changer. By merging technology with traditional outdoor advertising, DOOH is transforming ho..

In today’s globalized world, businesses are no longer confined to their local markets. The digital revolution has opened doors to international audiences, making it essential for brands to tap into di..

Launching a product in a mall is a powerful way to gain visibility, attract foot traffic, and create buzz around your brand. Malls provide access to a diverse audience, making them an ideal venue for ..

In today’s fast-paced, tech-driven world, traditional advertising methods struggle to engage a digital-first audience accustomed to instant gratification and immersive experiences. Enter Interactive M..

In the ever-evolving world of advertising, businesses are constantly seeking innovative and impactful ways to reach their target audience. Food court advertising has emerged as a powerful strategy, of..

In the fast-evolving landscape of marketing, "The Rise of Experiential Marketing in Mall Media" takes center stage. This shift is a game-changer, transforming traditional retail spaces into immersive ..