Elyts Knowledge Center - celebrity endorsements RSS Feed

Fast-Moving Consumer Goods (FMCG) brands thrive on visibility, recall, and consistent consumer demand. In a highly competitive marketplace, where purchase decisions are often impulsive, mainline media..

In the ever-evolving world of advertising, celebrity endorsements have been a long-standing strategy for brands to gain attention, trust, and instant recognition. From film stars and athletes to influ..

In the ever-evolving world of advertising, one strategy that has consistently captured public attention is celebrity endorsements. From Bollywood stars to cricket legends, celebrities have long been t..

In 2025, celebrity endorsements remain a potent tool for brand storytelling in ad films, especially in a culturally diverse and emotionally driven market like India. But as consumer behavior evolves a..

The Super Bowl is not just the biggest sporting event of the year in the United States; it is also the most anticipated advertising spectacle. Companies spend millions of dollars for just a 30-second ..

Celebrity endorsements have long been a powerful marketing tool in the advertising industry. With television commercials being a primary medium for brand promotions, the inclusion of celebrities can s..

In today’s fast-evolving media landscape, where streaming platforms are gaining traction and traditional TV viewership is on the decline, it might seem that TV show sponsorships are becoming less rele..

In the ever-evolving world of digital marketing, brands are constantly seeking innovative ways to engage with audiences. One of the most powerful and often underutilized platforms for brand integratio..

In today’s marketing landscape, athletes have become powerful ambassadors for brands. Their influence transcends the playing field, impacting everything from fashion and lifestyle to technology and he..

When it comes to advertising, one of the most powerful tools at a marketer's disposal is the use of celebrity endorsements. Whether it's an athlete promoting a sports drink or a famous actor promoting..