Elyts Knowledge Center - campaign performance RSS Feed

Mall media has become a go-to channel for brands aiming to reach high-intent shoppers in a concentrated environment. But with increasing marketing budgets and accountability, measuring the ROI (Return..

Out-of-Home (OOH) advertising has evolved beyond static billboards and bus shelter posters. With the integration of digital technologies, real-time data, and AI-driven insights, measuring the effectiv..

In today’s fast-paced digital advertising landscape, advertisers need to constantly adjust their campaigns to maximize performance. Real-time ad optimization allows brands to dynamically tweak their s..

In today’s digital marketing landscape, it’s not just about reaching your audience – it’s about reaching them repeatedly with the right message, at the right time, and through the right channels. Freq..

Out-of-home (OOH) media campaigns are a cornerstone of advertising, offering brands the opportunity to capture the attention of a wide audience in physical spaces. Whether through billboards, transit ..