Elyts Knowledge Center - brand trust RSS Feed

In today’s marketing landscape, businesses often debate whether digital-first strategies outweigh the influence of traditional platforms. While digital channels are undoubtedly powerful, mainline medi..

In today’s socially conscious world, Corporate Social Responsibility (CSR) is no longer an optional endeavor—it’s a strategic imperative. As brands strive to create real-world impact and earn public t..

In the fast-moving consumer goods (FMCG) sector, trust and brand familiarity are essential drivers of consumer choice. While digital channels have gained prominence, mainline media—such as television,..

In an era dominated by digital algorithms and programmatic ad buys, one might assume traditional media—TV, radio, and print—has faded into irrelevance. Yet, in a surprising and strategic twist, mainli..

In a world dominated by smartphones, social platforms, and programmatic advertising, it’s easy to assume traditional or mainline media is fading into obscurity. But despite the digital boom, mainline ..

In an age dominated by digital noise and fleeting online impressions, Out-of-Home (OOH) advertising stands tall—literally and figuratively—as a powerful tool for brands seeking to build lasting trust ..

In an era dominated by digital impressions and programmatic ad placements, brand safety has emerged as a top concern for marketers. With rising instances of ads appearing alongside inappropriate, cont..

In a marketplace saturated with advertising noise, trust is currency — and for Indian consumers, mainline media continues to be a key source of credibility. As digital platforms face increasing scruti..

In the era of viral reels, targeted Google ads, and influencer partnerships, it's easy to assume that traditional or mainline media has taken a backseat. But that assumption overlooks a crucial truth:..

In 2025, the marketing landscape is evolving at an unprecedented pace, largely fueled by advancements in Artificial Intelligence (AI). Among the many players in this transformation, Mainline Media sta..

In today’s digital age, brands often gravitate toward online platforms to capture audience attention. However, mainline media—comprising traditional channels like television, radio, print, and outdoor..

In a world saturated with marketing messages, consumers gravitate toward what feels authentic and familiar. This is where sports celebrities step into the game. Known for their discipline, charisma, a..

In today’s digital age, brands are constantly seeking innovative ways to engage their audience and enhance their marketing efforts. One of the most effective strategies in recent years has been the us..

Sports sponsorships have become an integral part of modern marketing strategies. Companies worldwide invest billions in associating their brand with sports teams, athletes, and events. But why is spor..

In today’s highly competitive marketplace, building trust with consumers is essential for any brand’s long-term success. Trust influences purchasing decisions, fosters customer loyalty, and enhances b..

In today’s digital-driven world, brands are constantly competing for consumer attention. While online advertising is dominant, print advertisements continue to play a crucial role in establishing a tr..

In today’s digital landscape, businesses constantly compete for consumers' attention. Traditional advertising methods often fall short in creating meaningful connections with audiences. This is where ..

In today’s digital-first world, businesses often focus on online advertising to reach their target audience. However, print advertising remains a powerful tool for building brand trust. Unlike digital..

In today’s fast-paced world, businesses are continually seeking innovative ways to reach their target audience. While digital advertising has taken center stage in recent years, traditional forms of m..

In the fast-paced world of business, creating a brand identity that stands the test of time is essential for long-term success. While trends come and go, a strong brand identity remains a consistent a..

In today’s digital age, where consumers are inundated with advertising at every turn, standing out requires more than just catchy slogans or visually striking ads. Enter brand films—a powerful storyte..

In today’s competitive marketplace, trust is one of the most valuable assets a brand can possess. It serves as the foundation for long-lasting relationships with customers, stakeholders, and the wider..

In the age of digital marketing, businesses strive to stand out in an increasingly crowded marketplace. Consumers are bombarded with countless ads, making it harder for brands to capture their attenti..

In today’s digitally-driven world, brands are continually seeking innovative ways to connect with their audience. One of the most effective strategies that has emerged is influencer marketing. However..