Elyts Knowledge Center - brand perception RSS Feed

In a marketplace saturated with advertising noise, trust is currency — and for Indian consumers, mainline media continues to be a key source of credibility. As digital platforms face increasing scruti..

Advertising has always played a powerful role in shaping how consumers perceive brands. While some ads merely promote products, a few standout ad films go further—they transform public perception, red..

In today’s digital era, where attention spans are shrinking and competition is fierce, brands are increasingly investing in high-quality ad films. These films serve as powerful marketing tools, captur..

In today’s digital landscape, advertisers face the challenge of capturing the attention of increasingly ad-savvy consumers. Traditional advertising methods—such as banner ads and pop-ups—often get dis..