Elyts Knowledge Center - brand engagement RSS Feed
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In the world of advertising, one of the most powerful tools
at a marketer’s disposal is the ad film. These short, often impactful pieces of
storytelling can captivate, inspire, and drive action like f..
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In today’s hyper-connected world, sports broadcasting has
evolved into a powerful platform that goes far beyond entertainment. For
brands, it offers a golden opportunity to connect with millions of pa..
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In today's competitive and fragmented media landscape,
brands can no longer rely on a single advertising channel to capture consumer
attention. With the rapid evolution of technology and consumer beha..
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In the ever-evolving world of sports media, the choices for
viewing or advertising are no longer limited to traditional television. With
the rise of Over-the-Top (OTT) platforms and the enduring appea..
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In today’s dynamic marketing landscape, brands need to be
agile, creative, and highly engaging to capture the attention of their
audience. One powerful strategy that continues to gain traction is the ..
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In the ever-evolving world of experiential marketing, mall
atrium activations have emerged as a powerful tool for brands to connect
directly with consumers. Malls remain high-traffic destinations, off..
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In today’s fast-paced marketing landscape, relying on a
single advertising medium is no longer enough. Brands are turning to cross-channel
strategies to create seamless, high-impact campaigns. One of ..
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In the ever-evolving world of advertising,
television is experiencing a renaissance. Gone are the days when TV commercials
were one-way messages aimed at passive viewers. The new wave of television ad..
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In 2025, the advertising world is undergoing a seismic
shift—and digital out-of-home (DOOH) advertising is leading the charge. What
was once a static medium with limited reach is now a dynamic, data-d..
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In a world overflowing with content, grabbing attention is
harder than ever. Digital ads flash by in seconds, and if your message doesn’t
stand out instantly, it gets lost in the scroll. That’s where ..
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In an age dominated by digital marketing, it may seem
surprising that brands are increasingly investing in regional print media.
However, this strategic move is proving to be highly effective in conne..
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In today’s fast-paced digital age, it’s easy to assume that
traditional print media has become obsolete. However, savvy marketers know that
combining print and digital media creates a powerful synergy..
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In the ever-evolving world of advertising, businesses are
constantly on the lookout for new and effective ways to reach their target
audiences. While digital and social media platforms have dominated ..
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In the modern advertising landscape, personalization is key.
With the rise of Out-Of-Home (OOH) advertising, brands are increasingly
leveraging technology to create more engaging and relevant content...
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In a world where consumers are constantly bombarded with
advertisements and digital content, brands need to stand out to make a lasting
impression. One of the most effective ways to do this is through..
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Social media has transformed the way brands communicate with
their audiences. A successful social media ad campaign can elevate brand
awareness, drive engagement, and ultimately lead to increased sale..
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In the dynamic landscape of digital marketing,
influencer-produced video ads have emerged as a powerful tool for brands to
reach and engage their target audiences. As social media platforms evolve and..
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In the rapidly evolving world of digital marketing, brands
continuously seek innovative ways to capture the attention of consumers. One
area gaining significant traction is in-game advertising, especi..
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In the ever-evolving digital marketing landscape,
advertisers are constantly seeking innovative ways to captivate audiences and
drive engagement. One such revolutionary approach is the use of 360-degr..
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In today’s digital age, brands are constantly seeking
innovative ways to engage their audience and enhance their marketing efforts.
One of the most effective strategies in recent years has been the us..
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In today’s fast-paced digital world, consumer attention
spans are shorter than ever. With the rise of platforms like TikTok, Instagram
Reels, and YouTube Shorts, short-form video content has taken cen..
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In today’s fast-paced digital landscape, capturing consumer
attention is more challenging than ever. Traditional advertising methods,
filled with overt promotions and direct sales pitches, often fail ..
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In today’s fast-paced digital era, traditional advertising
methods struggle to capture consumer attention. With shifting consumer
behaviors and the increasing dominance of digital experiences, brands ..
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In today's fast-paced digital world, businesses are
constantly seeking innovative ways to capture consumer attention. One of the
most effective and dynamic advertising mediums is LED billboard adverti..
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Stadium branding has become an essential component of sports
marketing, offering significant returns on investment (ROI) for brands seeking
maximum exposure. From banners and digital boards to naming ..
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Traditional static billboards, while still effective, are
gradually being replaced by their digital counterparts. Digital billboards
offer unmatched flexibility, allowing advertisers to change content..
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In 2025, the marketing landscape continues to evolve at an
unprecedented pace, driven by technological advancements, changing consumer
behaviors, and new digital platforms. A 360-degree marketing solu..
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The landscape of advertising is rapidly evolving, with
brands constantly seeking new and innovative ways to engage their target
audience. One of the most significant trends in recent years is the rise..
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In-stadium branding has become a powerful marketing tool for
businesses looking to create lasting connections with consumers. By leveraging
the excitement and emotional engagement of live sports and e..
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81
In an era where digital marketing dominates, print
advertising remains a crucial component of a successful marketing strategy.
However, the landscape is evolving, and the fusion of print and digital
s..
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119
Out-of-home (OOH) advertising remains a powerful marketing
tool, reaching audiences in public spaces through billboards, transit ads,
posters, and more. However, in an increasingly digital world, inte..
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Outdoor advertising has evolved significantly over the
years, from traditional print billboards to digital screens. However, the
latest trend capturing attention is 3D billboards. These innovative dis..
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In the fast-paced digital landscape, consumer attention
spans are shrinking, making short-form video ads the go-to strategy for brands
looking to engage their audiences effectively. Platforms like Tik..
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In 2025, storytelling has emerged as the driving force
behind the evolution of advertising films. With consumers becoming increasingly
resistant to traditional marketing tactics, brands are leveraging..
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In the ever-evolving landscape of media and advertising,
storytelling remains a timeless and powerful tool for brands to connect with
their audience. Mainline media campaigns—spanning television, radi..
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In today’s competitive market, brands are constantly seeking
innovative ways to connect with their audience and foster long-term
relationships. One of the most effective strategies for achieving this ..
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In today’s competitive retail landscape, brands are
constantly seeking innovative ways to capture consumer attention and drive
sales. One of the most effective and underutilized strategies is mall med..
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In the crowded world of digital advertising, standing out is
a challenge. With an ever-growing number of brands vying for attention, it’s
crucial to craft advertisements that not only grab the viewer'..
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In today's fast-paced digital world, storytelling has become
an integral part of how brands connect with their audience. Whether through
commercials, explainer videos, or social media clips, storytell..
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In the fast-paced world of television advertising, brands
are constantly vying for audience attention. While creative visuals and catchy
slogans play a role, it is emotion that truly drives engagement..
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Mall advertising has evolved significantly in 2024, with
brands leveraging innovative technologies, interactive experiences, and
data-driven strategies to captivate shoppers. From immersive digital di..
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In the ever-evolving world of marketing, brands are
constantly seeking innovative ways to capture consumer attention. Traditional
billboards, while still effective, have seen a revolutionary transform..
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In an age where digital marketing is evolving at an
unprecedented pace, businesses are constantly seeking innovative ways to
capture consumer attention. One of the most dynamic advancements in outdoor..
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109
In the fast-evolving digital marketing landscape, brands are
continually seeking innovative ways to captivate audiences. Augmented Reality
(AR) is revolutionizing advertising, particularly in ad films..
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130
In today’s competitive market, businesses are constantly
looking for ways to enhance their brand visibility and connect with their
target audience effectively. While traditional advertising methods su..
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133
In the dynamic world of sports, entertainment, and brand
marketing, fan loyalty plays a crucial role in driving engagement and revenue.
Understanding the psychology behind fan loyalty helps businesses..
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In today's fast-paced digital landscape, businesses must
adopt innovative advertising strategies to maximize brand visibility. One of
the most effective ways to enhance marketing efforts is by integra..
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In the bustling streets of urban areas, where digital
advertising competes for attention, 3D billboards have emerged as a
game-changer. These immersive, visually stunning advertisements are
transformi..
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In today’s digital landscape, sports sponsorships present a
unique opportunity for brands to connect with audiences in a meaningful and
engaging way. With sports having a global reach and the ability ..
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The world of sports advertising has long been dominated by
traditional industries, such as football, basketball, and other mainstream
sports. However, in recent years, a new and exciting frontier has ..
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In the dynamic landscape of modern marketing, sports
sponsorship has long been a tried-and-tested strategy for brands looking to
boost visibility and connect with passionate audiences. However, the ri..
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In 2025, sponsoring major sports events continues to be a
powerful strategy for brands aiming to increase visibility, build consumer
loyalty, and drive long-term growth. As the world of sports evolves..
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127
Mall advertising has evolved significantly in 2024, with
brands leveraging cutting-edge technology, immersive experiences, and
data-driven strategies to captivate shoppers. This case study explores so..
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136
In the ever-evolving world of marketing, brands are
continuously seeking new and innovative ways to reach their target audience.
One of the most effective and attention-grabbing advertising mediums is..
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99
In a world saturated with digital advertising and
traditional marketing methods, brands are constantly seeking innovative ways to
engage their audiences. Experiential marketing has emerged as a powerf..
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125
In the ever-evolving world of marketing, brands are
constantly seeking innovative ways to engage their audiences, stand out from
competitors, and build lasting connections. One increasingly popular st..
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136
In today’s fast-paced world, malls have become more than
just shopping destinations—they are thriving community hubs where families come
to shop, dine, and spend quality time together. This unique env..
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In today's digital landscape, content is more than just
king—it's the driving force behind brand success, consumer engagement, and
digital marketing strategies. Content specialists have become integra..
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In today’s digital era, where online platforms dominate the
marketing landscape, full-page print ads continue to hold their ground as
powerful tools for mass marketing. Despite the rapid rise of socia..
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In today’s competitive retail landscape, shopping malls are
evolving from simple marketplaces to immersive experiences. One innovative
trend gaining traction is the concept of exclusive brand zones wi..