Elyts Knowledge Center - brand engagement RSS Feed
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Advertising has always been about storytelling, but in 2025, ad films are taking creativity, technology, and consumer psychology to new heights. With audiences craving personalized, immersive, and mea..
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In today’s fast-paced advertising landscape, brands are constantly debating one crucial question: Ad films or digital creatives— which medium delivers stronger engagement? Both formats have their stre..
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The advertising industry has always been a hub of innovation, constantly evolving to match consumer expectations and technological progress. As we move further into 2025 and beyond, the future of adve..
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Out-of-Home (OOH) advertising has always been a powerful medium for brands to connect with audiences. However, the landscape has evolved with the rise of mall media advertising, creating a debate: Whi..
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In the fast-evolving advertising landscape, Out-of-Home (OOH) media is undergoing a major transformation with the rise of programmatic buying. Traditionally, OOH campaigns involved manual negotiations..
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Out-of-Home (OOH) media has always been a powerful medium to capture consumer attention in the real world. From traditional billboards on highways to digital screens in malls and airports, OOH has evo..
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Out-of-Home (OOH) media has always been a powerful medium to capture consumer attention in the real world. From traditional billboards on highways to digital screens in malls and airports, OOH has evo..
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In today’s fast-paced digital world, the power of storytelling through ad films has never been stronger. The year 2025 has already witnessed a wave of creative ad films that not only captured global a..
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In today’s fast-paced marketing landscape, brands are constantly striving to capture consumer attention and create lasting impressions. Two of the most powerful tools in this effort are ad films and d..
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In today’s interconnected world, brands have the unique opportunity to reach global audiences through ad films. However, with this opportunity comes the challenge of cultural diversity. What resonates..
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In today’s competitive market, brands are constantly seeking ways to connect with consumers on a deeper level. While digital platforms dominate conversations, mainline media advertising—television, pr..
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In today’s competitive advertising landscape, brands are under increasing pressure to ensure every marketing dollar delivers maximum returns. While digital platforms often dominate conversations about..
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In the competitive world of advertising, creativity isn’t
just about producing visually stunning ad films—it’s a powerful driver of
measurable brand growth. Brands that invest in storytelling, emotion..
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In today’s fast-paced retail environment, brands need more
than just visibility—they need emotional connections. Mall media offers a
unique platform to engage shoppers through immersive storytelling t..
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In today’s competitive retail environment, brands are
discovering that the most powerful marketing strategies blend the physical and
digital worlds. Mall media—advertising within shopping malls—has lo..
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In today’s competitive marketing landscape, brands are
constantly seeking innovative ways to capture audience attention and create
lasting impressions. Out-of-Home (OOH) media and event marketing have..
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1258
In the ever-evolving world of marketing, Augmented
Reality (AR) has emerged as one of the most innovative tools for creating
immersive, engaging, and memorable brand experiences. Advertising agencies
..
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1644
In today’s hyperconnected world, consumers experience brands
across multiple touchpoints. Out-of-Home (OOH) advertising, once a stand-alone
channel, has evolved into a powerful driver of online engage..
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The Out-of-Home (OOH) advertising industry is experiencing a
digital renaissance in 2025. With rapid advancements in technology, brands are
no longer limited to static billboards or traditional transi..
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In the fast-paced world of digital marketing, brands are
constantly searching for new ways to capture user attention, especially on
mobile devices. One of the most effective methods gaining traction i..
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In a world dominated by digital screens and endless
scrolling, Out-of-Home (OOH) media has made a powerful comeback in 2025. Far
from being a traditional format, OOH has evolved into a dynamic, data-d..
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In 2025, the digital marketing landscape has reached new
heights of creativity, driven by the power of short-form ad films. With
attention spans dwindling and competition for consumer engagement at an..
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In a world driven by digital-first strategies, traditional
media is undergoing a remarkable transformation. Mainline media—once viewed as
static and slow to evolve—is now embracing innovation like nev..
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In an era where podcasts, music streaming, and digital-first
content dominate audience attention, the question often arises—is radio
still relevant? Surprisingly, the answer in 2025 is a resounding ye..
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In a digitally distracted world, capturing real consumer
attention has become a major challenge for brands. XYZ Brand, a leading
lifestyle apparel company, turned to mall media to bridge this gap—and
..
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In the dynamic world of retail marketing, mall
advertising has evolved beyond static visuals to embrace digital
innovation. One of the most impactful trends leading this transformation is gamification..
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Mall media campaigns offer a unique and immersive way for
brands to connect with consumers in high-traffic, high-dwell environments.
However, like any marketing investment, measuring performance is es..
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In the fast-evolving world of advertising, 2025 has seen a
major shift in the way brands connect with their audiences. One trend that’s
stealing the spotlight is Mall Media — a powerful fusion of reta..
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In today’s hyperconnected landscape, the line between
traditional and digital marketing is no longer rigid. Brands aiming for
widespread impact are increasingly turning to 360-degree campaigns—strateg..
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In today’s hyperconnected world, brands are no longer
relying on a single channel to engage their audiences. The shift to omnichannel
marketing—a seamless integration of multiple platforms—is reshapin..
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Mall media campaigns have evolved far beyond banners and kiosks — they are now
strategic tools rooted deeply in consumer psychology. Understanding how people
think, feel, and behave in a shopping envi..
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In an age where consumer attention is the new currency,
static ads no longer make the cut. Brands that want to stand out must create
dynamic, immersive experiences that captivate audiences and invite
..
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The world of Out-of-Home (OOH) advertising is undergoing a
dramatic shift, and at the forefront of this transformation are 3D
billboards. These eye-catching displays are not just about size anymore —
..
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In today’s saturated advertising
landscape, consumers crave authenticity and emotional resonance more than ever.
Brand films have emerged as a powerful tool in the arsenal of modern ad
agencies to mee..
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The advertising industry is evolving at a breakneck pace,
and 2025 is set to be a transformative year for agencies worldwide. Driven by
technology, shifting consumer behavior, and an ever-expanding di..
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In the dynamic world of sports, fans aren’t just spectators
— they’re emotionally invested communities. Understanding the psychology behind
their loyalty, passion, and behavior is the key to building ..
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In the fast-evolving world of digital marketing, fantasy
sports platforms have emerged as powerful and dynamic advertising channels.
With millions of active users, high engagement rates, and deep inte..
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In today’s digitally driven market, e-commerce dominates how
people shop, browse, and interact with brands. Yet, despite this virtual boom,
offline experiences still hold a powerful position in the cu..
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In the fast-evolving world of retail advertising, Interactive
Mall Media has emerged as a powerful medium to capture consumer attention.
One of the most exciting innovations in this space is the integ..
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In today's highly competitive retail landscape, shopping
malls are more than just commercial spaces—they are curated experiences
designed to influence consumer behavior at every step. Mall advertising..
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As consumer attention becomes increasingly fragmented,
advertisers are constantly looking for high-impact formats to connect with
their audiences. One of the most underrated but highly effective platf..
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In a digital-first world where marketers are flooded with
options, one traditional medium is proving to be a silent powerhouse—Out-of-Home
(OOH) advertising. As we step into 2025, the relevance of OOH..
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543
Billboards have long been a cornerstone of out-of-home (OOH)
advertising, offering brands the opportunity to reach large audiences in
high-traffic areas. But in today’s saturated media landscape, stan..
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In the rapidly evolving world of sports media, Artificial
Intelligence (AI) and data analytics are revolutionizing how brands connect
with fans. With an ever-growing demand for personalized, engaging ..
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In the fast-evolving world of sports media, brands are
constantly faced with a critical question: Should you invest in sponsorship
or traditional ad placements? Both approaches offer unique advantages..
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Out-of-Home (OOH) advertising has long been a powerful
medium to capture the attention of audiences beyond traditional screens. In
today’s digital age, creativity in OOH campaigns is more crucial than..
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In today's saturated media landscape, where attention spans
are fleeting and competition is fierce, traditional advertising methods are no
longer enough. Consumers crave authentic connections, emotion..
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In the evolving world of digital marketing, brands are
constantly seeking effective ways to engage the next wave of consumers—Generation
Z. Born between 1997 and 2012, Gen Z is digital-native, sociall..
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In today’s evolving marketing landscape, brands are
constantly seeking innovative strategies to increase visibility and connect
with their target audience. Two powerful mediums—Mall Branding and Digit..
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In an increasingly digitized world, Digital Out-of-Home
(DOOH) advertising has redefined how brands capture consumer attention in
public spaces. With high-impact visuals, real-time adaptability, and
l..
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In the world of advertising, one of the most powerful tools
at a marketer’s disposal is the ad film. These short, often impactful pieces of
storytelling can captivate, inspire, and drive action like f..
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432
In today’s hyper-connected world, sports broadcasting has
evolved into a powerful platform that goes far beyond entertainment. For
brands, it offers a golden opportunity to connect with millions of pa..
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In today's competitive and fragmented media landscape,
brands can no longer rely on a single advertising channel to capture consumer
attention. With the rapid evolution of technology and consumer beha..
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In the ever-evolving world of sports media, the choices for
viewing or advertising are no longer limited to traditional television. With
the rise of Over-the-Top (OTT) platforms and the enduring appea..
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341
In today’s dynamic marketing landscape, brands need to be
agile, creative, and highly engaging to capture the attention of their
audience. One powerful strategy that continues to gain traction is the ..
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In the ever-evolving world of experiential marketing, mall
atrium activations have emerged as a powerful tool for brands to connect
directly with consumers. Malls remain high-traffic destinations, off..
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In today’s fast-paced marketing landscape, relying on a
single advertising medium is no longer enough. Brands are turning to cross-channel
strategies to create seamless, high-impact campaigns. One of ..
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343
In the ever-evolving world of advertising,
television is experiencing a renaissance. Gone are the days when TV commercials
were one-way messages aimed at passive viewers. The new wave of television ad..
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In 2025, the advertising world is undergoing a seismic
shift—and digital out-of-home (DOOH) advertising is leading the charge. What
was once a static medium with limited reach is now a dynamic, data-d..
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In a world overflowing with content, grabbing attention is
harder than ever. Digital ads flash by in seconds, and if your message doesn’t
stand out instantly, it gets lost in the scroll. That’s where ..