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Celebrity endorsements have been a cornerstone of mainline advertising for decades. From TV commercials to full-page print ads and radio jingles, brands have consistently relied on star power to build..

In 2025, celebrity endorsements remain a potent tool for brand storytelling in ad films, especially in a culturally diverse and emotionally driven market like India. But as consumer behavior evolves a..

In today’s highly competitive sports media landscape, athlete endorsements play a pivotal role in shaping marketing strategies for brands worldwide. The fusion of sports and advertising has never been..

In recent years, influencer marketing has emerged as one of the most powerful tools for brands to engage with their audiences. From major corporations to small startups, leveraging social media influe..

In the world of sports, sponsorships play a vital role in both the financial success of athletes and the brands that partner with them. Athlete endorsements have evolved into one of the most influenti..