Elyts Knowledge Center - advertising trends 2025 RSS Feed

In today’s hyper-digital era, attention is the new currency—and brands are in a constant battle to earn it. With audiences scrolling through endless streams of content, the traditional long-form adver..

In the fast-paced world of marketing, ad films have undergone a massive transformation. What once began as short, product-centric commercials has now evolved into emotionally driven, story-rich experi..

As the digital wave continues to reshape global communication, mainline media—including television, print, and radio—has entered a new phase of evolution. In 2025, the convergence of traditional and d..

In 2025, mall media has evolved into one of the most effective bridges between offline and online marketing. As consumer behavior becomes increasingly digital-first, brands are rethinking how physical..

In an age dominated by digital marketing, Mall Media continues to prove its strength as a powerful and high-impact advertising channel in 2025. With increasing footfalls, immersive experiences, and hi..

The advertising world is evolving at lightning speed, driven by technology, changing consumer behaviors, and new media platforms. For brands to stay competitive, partnering with advertising agencies t..

The world of advertising is evolving faster than ever, with technology, consumer behavior, and creative storytelling shaping the campaigns that capture attention. As we move further into 2025, brands ..

Mainline media continues to play a dominant role in advertising, even in the digital-first world of 2025. With television, print, and radio still commanding significant attention, brands rely on these..

In 2025, mainline media advertising continues to be a cornerstone of brand communication, even as digital platforms dominate the marketing ecosystem. Television, radio, newspapers, and magazines remai..

Out-of-Home (OOH) advertising has always been about visibility, impact, and reach. But in today’s digital-first era, advertisers demand more than just impressions — they want measurable outcomes, targ..

In the rapidly evolving world of advertising, storytelling is no longer limited to traditional screens. Ad films are undergoing a remarkable transformation, driven by immersive technologies such as Au..

The advertising landscape has undergone a massive transformation over the last decade. Once dominated by billboards, TV commercials, and print ads, the industry now sees an ever-increasing shift towar..

In today’s fast-moving business landscape, startups face unique challenges. Limited budgets, crowded markets, and the constant need to innovate make advertising decisions even more critical. In 2025, ..

Mainline media advertising—covering television, radio, print, and outdoor formats—remains a powerful force in shaping consumer perceptions, even in an increasingly digital-first world. As we move thro..

Mall media advertising continues to be one of the most powerful ways for brands to connect with consumers in high-footfall environments. With malls evolving into lifestyle and entertainment hubs, adve..

In the fast-evolving advertising landscape, Out-of-Home (OOH) media is undergoing a major transformation with the rise of programmatic buying. Traditionally, OOH campaigns involved manual negotiations..

In the fast-evolving world of advertising, Out-of-Home (OOH) media continues to be one of the most powerful channels for capturing attention and influencing consumer behavior. However, as marketing bu..

In today’s competitive marketing landscape, every brand is striving to maximize Return on Investment (ROI) from their advertising spend. Two of the most powerful channels available are Out-of-Home (OO..

In today’s digitally driven world, brands are constantly searching for the most effective way to connect with audiences. While social media, TV ads, and online campaigns dominate the conversation, Out..

Out-of-Home (OOH) media has always been a powerful medium to capture consumer attention in the real world. From traditional billboards on highways to digital screens in malls and airports, OOH has evo..

Out-of-Home (OOH) media has always been a powerful medium to capture consumer attention in the real world. From traditional billboards on highways to digital screens in malls and airports, OOH has evo..

Sustainability has shifted from being a buzzword to a business necessity. Today, consumers actively seek out brands that prioritize eco-friendly practices, ethical sourcing, and social responsibility...

In today’s hyper-connected world, brands face a rapidly evolving marketing landscape. From social media algorithms and influencer partnerships to programmatic advertising and traditional media buys, t..

In the fast-evolving world of marketing, 2025 has marked a significant shift in how brands choose their advertising partners. While global advertising giants continue to dominate the market, a growing..

The advertising industry is witnessing a groundbreaking shift, thanks to Artificial Intelligence (AI) and Computer-Generated Imagery (CGI). Both technologies are no longer futuristic concepts but acti..

Ad films have always been at the heart of brand communication, blending creativity with marketing objectives to leave lasting impressions. As we step into 2025, the advertising industry is undergoing ..

In today’s mobile-first era, where digital ads dominate screens and attention spans are shorter than ever, outdoor and transit advertising may seem old-fashioned. However, these traditional mediums co..

In today’s cluttered advertising landscape, where brands are competing for every second of consumer attention, minimalism in advertising films has emerged as a powerful creative strategy. Instead of o..

In today’s fast-paced digital era, advertising has moved beyond traditional storytelling. Brands are no longer limited to live-action shoots or simple visuals — they are harnessing the power of animat..

In today’s fast-paced digital landscape, audience attention spans are shrinking, and brands are quickly adapting to this change. The rise of short-form ad films, particularly 15-second creative commer..

In today’s competitive advertising world, where audiences are bombarded with countless messages daily, storytelling in ad films has emerged as one of the most powerful tools for brands. Instead of foc..

Advertising films, or AD films, have long been one of the most powerful storytelling tools for brands. In 2025, the industry is experiencing a transformation driven by new technologies, consumer behav..

In 2025, Artificial Intelligence (AI) has moved from being a futuristic concept to becoming the beating heart of mall media advertising. Shopping malls—once dependent solely on static billboards, bann..

Out-of-Home (OOH) advertising has entered a new golden era in 2025, driven by technological innovation, interactive engagement, and data-driven targeting. From 3D billboards to augmented reality activ..

In 2025, transit media has emerged as one of the most powerful and effective Out-of-Home (OOH) advertising channels, gaining the attention of brands, agencies, and marketers worldwide. From buses and ..

In today’s competitive landscape, businesses face a crucial decision: should they invest in traditional mainline media or focus on data-driven performance marketing? Both approaches come with unique s..

The advertising world is undergoing a seismic shift as the once-separate worlds of mainline media and programmatic buying collide to form a powerful hybrid model. Traditional advertising mediums like ..

In 2025, the advertising landscape continues to evolve, shaped by rapid technological advancements and shifting consumer preferences. Among the most debated comparisons is that between Mainline TV adv..

As the media landscape continues to evolve in 2025, the debate between mainline and digital media for brand building has become more complex than ever. While digital media offers instant access and me..

As consumer awareness around environmental issues grows, brands are under increasing pressure to adopt sustainable practices in every aspect of their marketing. Mall media advertising—once dominated b..

In 2025, urban centers across the globe are experiencing a digital renaissance, and at the heart of this transformation stands the ever-evolving digital billboard. As technology continues to reshape t..

In a world dominated by digital screens and endless scrolling, Out-of-Home (OOH) media has made a powerful comeback in 2025. Far from being a traditional format, OOH has evolved into a dynamic, data-d..

In 2025, the advertising world is witnessing an extraordinary shift, thanks to the integration of artificial intelligence (AI) into creative workflows. Advertising agencies are no longer relying solel..

In 2025, the advertising landscape is undergoing a significant transformation, and one of the most noticeable shifts is the rise in popularity of boutique advertising agencies. While large full-servic..

The advertising world is undergoing rapid transformation. As we move into 2025, full-service advertising agencies are no longer just creative powerhouses—they are becoming data-driven, tech-savvy, and..

In 2025, the advertising landscape is experiencing a powerful shift. Brands are no longer choosing between traditional formats — they’re blending them. Out-of-Home (OOH) and mainline media, once treat..

In an era where podcasts, music streaming, and digital-first content dominate audience attention, the question often arises—is radio still relevant? Surprisingly, the answer in 2025 is a resounding ye..

In the ever-evolving marketing landscape of India, Tier-2 and Tier-3 brands are making a decisive return to mainline advertising, breaking away from the earlier digital-only strategy. While digital ma..

In an era dominated by digital-first strategies, many Fast-Moving Consumer Goods (FMCG) brands are making a surprising yet strategic shift—reinvesting in mainline media. While digital advertising offe..

In 2025, mall advertising is enjoying a powerful resurgence. As traditional media channels evolve and digital spaces become increasingly saturated, brands are turning to high-footfall, immersive envir..

In today’s hyper-connected society, where consumers spend hours glued to smartphones and digital screens, it's easy to assume that traditional media like Out-of-Home (OOH) advertising might be losing ..

In 2025, the advertising landscape is driven by two powerful forces: data analytics and consumer psychology. Together, these tools are helping advertising agencies decode human behavior and deliver pe..

As sustainability becomes a global imperative, the advertising industry is undergoing a significant transformation. In 2025, advertising agencies are no longer just storytellers—they are changemakers ..

In 2025, the advertising industry is undergoing a creative renaissance, with ad film production at the forefront of this transformation. As consumer behavior shifts and technology advances, brands are..

In today’s hyper-competitive digital landscape, brands are increasingly drawn to performance-based advertising agencies. These agencies promise measurable results—whether it's leads, clicks, conversio..

In today’s hyper-competitive advertising landscape, visuals alone are no longer enough. The rise of immersive brand storytelling has pushed sound and music to the forefront of ad film production. Whet..

In the ever-evolving world of advertising, one strategy that has consistently captured public attention is celebrity endorsements. From Bollywood stars to cricket legends, celebrities have long been t..

In today’s fiercely competitive retail and advertising environment, brands are constantly seeking ways to connect with their target audiences in meaningful, immediate, and location-specific ways. One ..

As the digital landscape becomes increasingly complex, brands in 2025 must adopt a seamless and unified approach to marketing: omnichannel advertising. With consumers engaging across platforms—website..

The advertising landscape is undergoing rapid transformation, and ad film production is at the forefront of this evolution. As we head through 2025, brands are rethinking how they tell stories, engage..