Elyts Knowledge Center - advertising metrics RSS Feed

In today’s fragmented digital landscape, brands rarely rely on a single platform to reach their audience. From social media and search engines to television, outdoor media, and influencer partnerships..

In today’s competitive retail environment, brands are increasingly investing in mall media advertising to capture the attention of urban shoppers. With foot traffic concentrated in malls and a captive..

Out-of-home (OOH) media has long been a cornerstone of brand visibility, from billboards to transit advertising. While impressions—how many people potentially see your ad—have traditionally been the g..

In the digital era, views alone no longer define success. Creative agencies now measure ad film performance using deeper, more meaningful metrics that reflect true audience impact.Engagement-Based Met..

Mall media campaigns have emerged as a dynamic way for brands to connect with consumers in a highly engaging environment. Unlike traditional advertising channels, mall media offers a direct line to sh..

In 2025, Out-of-Home (OOH) advertising has evolved far beyond the era of simple impressions and footfall. With the integration of digital screens, AI-driven analytics, mobile data, and advanced attrib..

In today’s data-driven marketing world, advertising agencies no longer rely on guesswork to understand whether a campaign is successful. Every impression, click, view, and engagement tells a story. Mo..

In today’s data-driven marketing world, the success of any advertising campaign depends heavily on measurement. For years, Out-of-Home (OOH) media was viewed as a traditional, awareness-based channel—..

Mall media has emerged as a powerful tool for brands aiming to connect directly with shoppers in a highly engaging environment. Unlike traditional advertising, mall campaigns offer a unique opportunit..

In today’s competitive marketing landscape, mainline media—television, print, and radio—remains one of the most powerful tools for creating mass awareness and building brand credibility. However, runn..

IntroductionIn today’s data-driven world, businesses want clear proof that their marketing spends are bringing results. Outdoor Advertising, commonly known as OOH (Out-of-Home Advertising), has evolve..

In the competitive world of advertising, creativity isn’t just about producing visually stunning ad films—it’s a powerful driver of measurable brand growth. Brands that invest in storytelling, emotion..

In an age dominated by digital dashboards and real-time analytics, measuring the success of mainline advertising—encompassing TV, print, and radio—requires a more nuanced approach. While traditional m..

Out-of-home (OOH) advertising continues to evolve, and 2025 marks a pivotal year in proving its value through tangible returns. With digital integration, real-time analytics, and smarter placements, O..

Mall media campaigns offer a unique and immersive way for brands to connect with consumers in high-traffic, high-dwell environments. However, like any marketing investment, measuring performance is es..

In today’s performance-driven marketing landscape, Return on Investment (ROI) remains a top priority for brands investing in advertising. While digital platforms offer immediate performance metrics, m..

Digital Out-of-Home (DOOH) advertising has revolutionized the way brands connect with audiences in public spaces. Unlike traditional billboards, DOOH enables dynamic content delivery, real-time update..

IntroductionAs mall branding becomes more dynamic and data-driven in 2025, return on investment (ROI) is no longer a guess — it’s measurable. Whether you're investing in digital kiosks, banners, or im..

Out-of-home (OOH) media campaigns are a cornerstone of advertising, offering brands the opportunity to capture the attention of a wide audience in physical spaces. Whether through billboards, transit ..

Out-of-home (OOH) advertising has been a vital part of the marketing landscape for decades, evolving from simple billboards to a diverse array of formats, including digital screens, transit ads, and e..

Out-of-home (OOH) advertising, including billboards, transit ads, and digital displays, offers unique advantages for businesses looking to increase brand visibility and engage potential customers. How..

Introduction: In today's fast-paced digital landscape, effective advertising campaigns are essential for businesses to reach their target audience and achieve their marketing objectives. Main line med..

Introduction: In today's fast-paced and highly competitive business landscape, advertising plays a crucial role in reaching target audiences and promoting products or services effectively. Main line m..