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As brands prepare their marketing strategies for 2025, a crucial question resurfaces: How much should you allocate for mainline media? Despite the digital boom, traditional channels like television, r..

In 2025, advertising is more competitive and cinematic than ever. Brands are investing in high-impact ad films to capture audience attention across platforms—from TV to YouTube to OTT. But what exactl..

Out-of-Home (OOH) advertising remains one of the most impactful mediums for brand visibility across India. Whether it's a massive hoarding in Mumbai or a transit ad in Delhi, OOH offers unmatched reac..

Mall media advertising has become an increasingly powerful way for brands to connect with consumers in high-traffic, premium retail environments. With footfalls that often exceed tens of thousands per..

In the ever-evolving Indian advertising landscape, mainline media continues to be a powerful tool for brands to connect with mass audiences. Even with the rapid rise of digital channels, traditional p..

In the ever-evolving landscape of advertising, mainline media remains a powerful channel for brands seeking mass reach and brand credibility. From TV and radio to print newspapers and magazines, these..

Digital billboards have revolutionized outdoor advertising, offering dynamic, eye-catching displays that reach thousands of potential customers daily. However, before investing in a digital billboard ..

Social media advertising can be a great way to reach your target audience and grow your business. But how much should you spend on social media ads?The answer depends on a number of factors, including..