Elyts Knowledge Center - Youth Marketing RSS Feed

Gen Z shoppers are redefining the retail landscape. Born between the late 1990s and early 2010s, this digitally native generation expects immersive, authentic, and interactive brand experiences—even i..

In a world dominated by digital screens, it may be surprising that Radio FM advertising is experiencing a powerful resurgence—especially among Gen Z. This demographic, often assumed to be fully digita..

Gen Z—the generation born between the mid-1990s and early 2010s—has become one of the most influential consumer groups in the digital age. Unlike previous generations, they value authenticity, social ..

In the fast-paced digital era, where news travels at the speed of a swipe and stories vanish in 24 hours, traditional print media has been pushed to the sidelines. Yet, instead of fading into obscurit..