Elyts Knowledge Center - Youth RSS Feed

Gen Z shoppers are redefining the retail landscape. Born between the late 1990s and early 2010s, this digitally native generation expects immersive, authentic, and interactive brand experiences—even i..

In a world dominated by digital screens, it may be surprising that Radio FM advertising is experiencing a powerful resurgence—especially among Gen Z. This demographic, often assumed to be fully digita..

In today’s fast-evolving digital landscape, connecting with Gen Z requires more than flashy campaigns or viral content. Born between the mid-1990s and early 2010s, Gen Z is savvy, socially aware, and ..

Gen Z—the generation born between the mid-1990s and early 2010s—has become one of the most influential consumer groups in the digital age. Unlike previous generations, they value authenticity, social ..

The rise of digital platforms has reshaped the sports landscape, offering college sports and grassroots leagues unprecedented opportunities to scale visibility, boost fan engagement, and unlock commer..

In the fast-paced digital era, where news travels at the speed of a swipe and stories vanish in 24 hours, traditional print media has been pushed to the sidelines. Yet, instead of fading into obscurit..

In 2025, mall media is undergoing a transformation, shifting from static displays to dynamic, tech-powered experiences that speak directly to digital natives—especially Gen Z. This generation, born be..

Mall media has undergone a digital transformation, making it a prime advertising channel for reaching Gen Z and Millennials in 2025. These younger demographics are tech-savvy, experience-driven, and s..

In today’s fast-paced digital world, businesses are constantly on the lookout for effective strategies to connect with younger generations. For advertisers aiming to target Gen Z and Millennial consum..

In the fast-paced digital era, where brand visibility is everything, youth-focused brands are constantly exploring new avenues to engage with their target audience. Among the myriad of media platforms..

In the fast-evolving digital world, few sectors have grown as explosively as esports. What was once a niche hobby has now become a global phenomenon with millions of engaged fans, massive tournaments,..

In the dynamic world of sports marketing, grassroots campaigns have emerged as a powerful tool for building brand equity. These campaigns, rooted in community engagement and authentic connections, pla..

In recent years, a growing number of brands have recognized the value of supporting grassroots sports development. Whether it's through sponsorships, investments, or collaborative community initiative..