Elyts Knowledge Center - Viewer Engagement RSS Feed

In the world of advertising, one of the most powerful tools at a marketer’s disposal is the ad film. These short, often impactful pieces of storytelling can captivate, inspire, and drive action like f..

In today’s digital-first world, sports broadcasting has gone far beyond just delivering the game to your screen. With rapid technological advancements, Augmented Reality (AR) has emerged as a game-cha..

In recent years, the media landscape has undergone a seismic shift. Traditional broadcasting is no longer the only game in town. The emergence of Over-The-Top (OTT) platforms has revolutionized how vi..

In the dynamic world of subscription-based TV platforms, advertising plays a crucial role in driving viewer engagement and generating revenue. However, the traditional approach to advertising doesn’t ..