Elyts Knowledge Center - Vernacular Advertising RSS Feed

In 2025, brands are shifting their advertising strategies to connect more deeply with India’s diverse consumer base. One of the biggest game-changers in this space is the rise of regional language ad ..

As global brands aggressively expand across India, a major strategic shift is taking place — they are increasingly partnering with regional advertising agencies instead of relying solely on large nati..

In a country as linguistically diverse as India, regional language ad films are no longer a niche—they're becoming the norm. With over 22 officially recognized languages and hundreds of dialects, bran..