Elyts Knowledge Center - Urban Branding RSS Feed

Out-of-Home (OOH) advertising has entered a dynamic new era with the advent of 3D installations. No longer limited to flat billboards or traditional posters, brands are turning public spaces into imme..

Mall branding has emerged as a strategic touchpoint for marketers aiming to connect with urban consumers. However, the approach to mall branding varies significantly between Tier 1 and Tier 2 cities. ..